About this role
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About the Role
We are seeking a strategic and highly organized Marketing Specialist to help drive product marketing and go-to-market (GTM) strategy for our Gen AI & Shorts Effects products at YouTube. In this role, you will be among the central experts on our product capabilities, content strategies, the competitive landscape, and our marketing narrative. You will be responsible for ensuring that all internal teams and regional partners are aligned on what’s launching and when, and will play a critical role in shaping how our features are perceived and adopted by users globally.
Responsibilities:
- Product & content strategy: Collaborate on the program strategy for feature launches across user-facing in-product surfaces. Analyze performance across surfaces and create recommendations on content, etc. that should be featured accordingly.
- Program management: Act as a central point of contact for product information, tracking and communicating changes in product launches (new features and capabilities across the product suite) and marketing launches to all stakeholders (including international regions).
- Competitive Intelligence: Stay up-to-date on the competitive landscape. Help conduct regular analysis and distill insights to inform product strategy, positioning, and marketing campaigns.
About You
The essentials:
- 5+ years of experience in marketing, preferably within the tech or media industry, with a focus on GTM strategies for consumer or creator products
- A deep interest in and knowledge of short-form video platforms
- Proven experience collaborating with Product, Marketing, Communications, and Research teams at all levels, both internally and externally
- Assist with quantitative and qualitative analysis of data sets and translating into actionable recommendations
- Assist with translating complex technical concepts into clear, simple, and intuitive messaging
- Ability to manage multiple projects simultaneously, prioritize tasks, and deliver results in a fast-paced environment
- A proactive and autonomous work style, with a highly organized and collaborative approach to problem-solving
- Bachelor's degree in Marketing, Business, Project Management, or a related field, or MBA
#LI-KW1
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.
What We Offer
Benefits
- Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
About Monks
Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
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