Associate Director, Omnichannel Enablement

Role Summary:

The Associate Director, Omnichannel Enablement will be a critical leader in building and scaling Dyne’s omnichannel capability to support disease area readiness, launch excellence, and sustained commercial growth.

This role will be accountable for bringing omnichannel strategy to life through the hands-on design and implementation of customer journeys, modular content frameworks, and activation models that enable coordinated, personalized, and insight-driven engagement across channels.

The Associate Director will work directly with brand teams and enabling functions to translate strategy into practical execution—designing journeys, shaping content approaches, and embedding omnichannel ways of working into day-to-day operations. This role will partner closely with Commercial Strategy, Brand Marketing, Commercial Insights & Analytics, Field Excellence, IT/Digital, and external partners to ensure omnichannel is delivered as a scalable, repeatable capability.

This role is based in Waltham, MA, without the possibility of being a fully remote role.

Primary Responsibilities Include:

• Lead the design, implementation, and continuous evolution of Dyne’s omnichannel enablement framework, including ways of working, governance, and operational models aligned to brand and portfolio needs.
• Design and operationalize end-to-end customer journeys across personal, digital, and non-personal channels, including channel roles, sequencing, and orchestration, leveraging analytics and AI to inform targeting, timing and personalization.
• Partner with Brand Marketing to bring modular content strategies to life, enabling efficient content reuse, personalization, and activation across channels, including thoughtful application of AI and AI-enabled tools to accelerate content development, adaption and deployment.
• Translate omnichannel strategy into practical tools, playbooks, templates, and standards that allow brand and field teams to plan, activate, and optimize omnichannel engagement.
• Work hands-on with brand teams during brand planning, campaign development, and launch preparation to embed omnichannel thinking from the outset.
• Serve as a strategic connector between enabling functions (e.g., Commercial Insights & Analytics, Operations, IT/Digital) to ensure integrated execution and consistent customer experiences.
• Define and operationalize standards for personalization, audience targeting, content deployment, and cross-channel measurement.
• Lead enablement efforts for omnichannel capabilities, including training, onboarding, and change management for brand teams and field-facing roles.
• Establish learning agendas, measurement frameworks, and feedback loops in partnership with Commercial Insights & Analytics to drive optimization and continuous improvement.
• Ensure omnichannel execution aligns with compliance, legal, and regulatory requirements, partnering closely with appropriate stakeholders.
• Identify, pilot, and scale new omnichannel tools, capabilities, and processes that advance Dyne’s omnichannel maturity over time, including evaluation of emerging technologies such as AI-enabled platforms.
• Act as a hands-on thought partner and subject matter expert, helping shape Dyne’s long-term commercial operating model and omnichannel roadmap.

Education and Skills Requirements:

• Bachelor’s degree required; advanced degree (MBA or equivalent) preferred.
• 8+ years of experience in commercial, omnichannel, digital, or marketing enablement roles within biotech, pharmaceutical, or life sciences organizations.
• Demonstrated experience designing and activating omnichannel journeys, content strategies, or engagement models in a launch or growth-stage environment.
• Strong understanding of life sciences commercial ecosystems, including brand strategy, field engagement models, digital channels, and data-driven decision making.
• Experience working hands-on with brand teams to translate strategy into execution across multiple channels.
• Experience leveraging data, analytics and emerging technologies (including AI-enabled tools) to enhance customer experience, content and omnichannel execution.
• Proven ability to work cross-functionally and influence without authority in a matrixed organization.
• Strong communication, facilitation, and change leadership skills.
• Ability to balance strategic thinking with hands-on design and implementation in a fast-paced, evolving environment.

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