Business Development Manager (Toys)

About SHEIN 

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 15,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry. 

Position Summary

We are seeking a strategic and highly connected Business Development Manager – Toys Category to drive procurement and supplier partnerships for leading brands on SHEIN’s Marketplace platform.

Based in New York, this role is responsible for developing and managing a robust supplier network, securing competitive pricing, and ensuring reliable inventory flow for top toy and kids brands.

The ideal candidate combines strong market insight, exceptional negotiation abilities, and deep industry relationships to support scalable growth, optimize supply chain efficiency, and deliver high-quality brand-name products to our customers.

Job Responsibilities

Supplier Development and Management

• Focus on the toys category by utilizing existing resources to efficiently identify and assess wholesalers and distributors as potential partners for brands such as Lego, Mattel, Hasbro, MGA, Melissa&Doug, Funko and more.
• Proactively identify and evaluate new suppliers within the toys category to ensure competitive pricing and reliable inventory support for leading brands.

Price Negotiation and Contract Signing

• Drive pricing and MOQ (Minimum Order Quantity) negotiations specifically for toys brand products, enabling small-scale trial purchases while laying the groundwork for long-term bulk procurement partnerships.
• Align procurement terms with SHEIN's strategic priorities by securing competitive pricing, timely delivery, and flexibility, with a focus on toys brand merchandise.

Market Insights and Demand Forecasting

• Analyze trends in the U.S. toys market, focusing on identifying potential best-sellers from leading brands.
• Develop and optimize procurement strategies based on market demand and consumer feedback.
• Monitor toys category inventory levels to ensure an efficient supply chain aligned with platforms sales targets.
• Collect and analyze customer feedback to understand market needs and tailor procurement strategies accordingly.

Supply Chain Collaboration

• Collaborate closely with the global procurement team and cross-functional departments to streamline procurement processes and improve logistics efficiency for toys category products.
• Oversee supplier performance to ensure consistent service quality and drive continuous improvement, with a focus on partnerships involving major toys brands.
• Track key performance indicators (KPIs) related to supply chain efficiency (e.g., on-time delivery, inventory turnover) and collaborate on continuous improvement efforts.

 Job Requirements 

• 5+ years of procurement, business development, or vendor management experience within the toys industry.
• Strong network of established connections within wholesaler and distributor networks.
• In-depth knowledge of U.S. toys wholesale procurement processes, with the ability to swiftly engage suppliers and establish effective partnerships.
• Exceptional negotiation skills to secure best terms for pricing, MOQ, and delivery conditions.
• Strong market insight to identify trending best-sellers and optimize procurement strategies effectively.
• Flexibility and strategic planning skills to manage both small-scale and large-scale procurement needs seamlessly.

Benefits and Perks 

• Bonus eligible
• Healthcare (medical, dental, vision, prescription drugs) 
• Health Savings Account with Employer Funding 
• Flexible Spending Accounts (Healthcare and Dependent care) 
• Company-Paid Basic Life/AD&D insurance 
• Company-Paid Short-Term and Long-Term Disability 
• Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident) 
• Employee Assistance Program 
• Business Travel Accident Insurance 
• 401(k) Savings Plan with discretionary company match and access to a financial advisor  
• Vacation, paid holidays, floating holiday and sick days   
• Employee discounts 
• Free weekly catered lunch 
• Dog-friendly office (available at select locations) 
• Free gym access (available at select locations) 
• Free swag giveaways 
• Annual Holiday Party 
• Invitations to pop-ups and other company events 
• Complimentary daily office snacks and beverages

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