Coordinator, Merchandise

POSITION SUMMARY

The Coordinator, Merchandise, supports the planning, development, and execution of official club merchandise and retail initiatives for Los Angeles Football Club. This role works cross-functionally with Brand, Marketing, Retail, Partnerships, and Operations teams to ensure LAFC merchandise reflects the club’s identity while driving fan engagement and revenue growth.

This person will assist with product development, licensee coordination, inventory and sales tracking, and merchandise activations across retail locations, e-commerce, and special events. This is a fast-paced, high-intensity role that requires accuracy, efficiency, and the ability to meet tight deadlines across overlapping projects. The ideal candidate is highly organized, detail-oriented, creative, passionate about sports culture and fashion, and eager to contribute and make an impact to a dynamic growing environment.

This role reports to the VP, Brand.

LAFC is currently operating on a hybrid work model with a minimum of 2 in-office days per week. Please note that this may vary by role, and your scheduled in-office days are up to the discretion of your supervisor. 

ESSENTIAL FUNCTIONS

Merchandise Development & Product Coordination

• Assist in the planning and development of LAFC branded merchandise, including but not limited to apparel, headwear, and accessories across men, women and youth categories.
• Coordinate product timelines from concept through production and retail launch.
• Maintain production calendars, launch schedules, and promotional plans.
• Track and coordinate sample approvals, revisions, and final production deliverables with vendors and partners.
• Assist in providing feedback and/or approvals to league licensed vendors.
• Ensure merchandise aligns with club brand standards and abides by league licensing requirements.

Licensee Management & Operational Retail Support

• Coordinate communication with merchandise vendors, licensees, manufacturers, and MLS consumer products team.
• Coordinate communication with in-venue retail store general manager.
• Coordinate communication with ecommerce retail management team.
• Support special edition merchandise launches tied to club milestones, collaborations, or tournaments when applicable.

Brand & Marketing Collaboration

• Coordinate with the club marketing, creative, and digital teams to support merchandise campaigns, promotional materials, and special launch events.
• Assist in preparing merchandise and sourcing models/locations for photoshoots, marketing activations, and promotional content.
• Ensure visual merchandising aligns with promotions/campaigns and brand standards for matchdays and special events.
• Assist with creating product storytelling and merchandising presentations for internal teams.

Event & Activation Support

• Assist with merchandise activations at matchdays, club events, and community initiatives.
• Coordinate logistics and planning for merchandise pop-ups, fan experiences, and retail promotions.

Inventory Data/Analytics and Administrative Operational Support

• Assist with inventory tracking, internal order allocation, and product distribution across retail channels.
• Maintain, monitor, and compile accurate merchandise records, sales performance, product databases, and reporting tools.
• Support cross-departmental coordination to ensure timely product launches and internal order requests.
• Assist with budgeting documentation, invoices, expenses, and merchandise reporting.

Other duties as assigned by Supervisor/Management.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Fashion or Design, Sports Management, or related field required.
• At least 1 year of experience in retail operations, merchandising, or customer service/hospitality. Prior experience in sports, lifestyle, design, fashion/streetwear apparel preferred.
• Strong organizational and project management skills.
• Ability to manage multiple projects and timelines simultaneously.
• Excellent communication and collaboration skills.
• Experience working in Adobe suite (Photoshop, InDesign, Premiere, etc)
• Experience working in Google suite (Sheets, Docs, Drive, etc)
• Experience working in Microsoft Office suite (Word, Excel, etc)
• Experience with photography and/or videography production, shooting, and editing preferred.
• Prior experience planning, producing, and executing small events preferred.
• Strong knowledge of Los Angeles culture and history.
• Familiarity with merchandise licensing and product development cycles preferred
• Prior experience with inventory systems, retail reporting tools, or merchandising software preferred.
• Passion for global football, sports culture, and the LAFC brand.
• Must be comfortable working in various work environments, such as office environments, retail locations, and event spaces.
• Must have reliable transportation to commute and transport inventory to various work locations throughout Southern California at any given notice.
• Must be able to lift up to 50 lbs without assistance and stand/walk for long period of time.
• Flexible schedule with the ability to work nights, weekends, matchdays and holidays as the event calendar requires.

SALARY RANGE 

At LAFC, we carefully consider a wide range of factors to determine a fair and equitable compensation package. The final offer amount will consider a wide range of factors that are considered in making compensation decisions including, but not limited to skill sets; relevant experience and training. Pursuant to state and local pay disclosure guidelines, the compensation for this role is $26.44 per hour.