CRM Manager

Our client, Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.

Perfect for those who aim to:

• Lead the execution of a Casino-first CRM strategy across LatAm markets, focused on increasing Player Lifetime Value (LTV) and reducing churn;
  
  
• Design, launch, and optimize end-to-end lifecycle campaigns (Welcome, Retention, Reactivation, VIP, Churn Prevention) with a strong focus on Casino growth;
  
  
• Plan and execute high-impact promotional campaigns such as Free Spins, Reloads, Missions, Tournaments, Cashback, and provider launches;
  
  
• Support Sportsbook CRM initiatives including Freebets, Odds Boosts, Challenges, and event-driven campaigns around major football leagues and international tournaments;
  
  
• Build and refine advanced player segmentation based on casino preferences (game type, volatility, bet level), sportsbook interests (teams, leagues, odds appetite), and lifecycle stage;
  
  
• Develop and maintain automated CRM journeys for both Casino and Sportsbook verticals, ensuring continuous optimization for retention and long-term value;
  
  
• Conduct A/B testing across bonus mechanics, wagering requirements, messaging, and timing to improve engagement and bonus cost efficiency;
  
  
• Monitor key performance metrics (Retention, ARPU, Reactivation, Bonus Cost, Bet Frequency) and deliver clear, data-driven insights and recommendations;
  
  
• Collaborate cross-functionally with Product, BI, VIP, CS, Design, and Marketing teams to ensure CRM activities align with product launches, gamified features, and regional trends;
  
  
• Contribute to Spanish-language communications tailored to LatAm audiences, ensuring cultural relevance and strong player engagement.

Experience you’ll need to bring:

• 2+ years of experience in CRM, Lifecycle Marketing, or Retention Marketing within iGaming (Casino experience is mandatory; Sportsbook is a strong advantage);
  
  
• Hands-on experience with CRM systems, automation tools, bonus engines, and segmentation logic;
  
  
• Strong understanding of Casino KPIs (Retention, ARPU, Reactivation Rate, Bonus Cost, Wagering Behavior) and basic Sportsbook metrics;
  
  
• Experience running A/B tests and interpreting campaign performance data to drive optimization decisions;
  
  
• Upper-Intermediate+ English (required);
  
  
• Spanish proficiency (highly appreciated for LatAm content review and cultural alignment).

It's a perfect match if you have those personal features:

• A strategic, Casino-first mindset with a focus on long-term player value growth;

• Strong analytical thinking and the ability to transform data into actionable CRM improvements;

• Passion for LatAm gambling culture, including popular casino games, providers, football leagues, and player motivations;

• High attention to detail, especially in segmentation logic and bonus setup;

• Proactive and solution-oriented approach to campaign optimization;

• Ability to thrive in a fast-paced, multi-market environment with dynamic event calendars.

Our clients competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.