CRM Manager

Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.

Perfect for those who aim to:

• Design, launch, and optimise end-to-end CRM journeys across multiple channels, including Welcome, Retention, and Reactivation flows;

• Own and execute a localised CRM strategy focused on increasing player lifetime value, improving retention, and reducing churn;

• Define and evolve customer segmentation, including behavioural, value-based, and lifecycle approaches, to enable highly targeted promotions;

• Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle;

• Propose, test, and scale new promotional mechanics, offers, and communication approaches based on data;

• Own campaign planning and execution across channels, ensuring high quality, consistency, and performance;

• Deep dive into key CRM performance metrics;

• Translate data into actionable insights to improve communication strategy and bonus efficiency;

• Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.

Experience you’ll need to bring:

• 2+ years of experience in CRM or lifecycle marketing, in iGaming, with experience across both sportsbook and casino products;

• Proven experience designing and executing CRM campaigns across the full lifecycle, including onboarding, retention, and reactivation;

• Strong understanding of business KPIs, such as NGR, Active Days, Churn Rate, and ARPU, with the ability to translate data into actions;

• Proven experience with CRM and performance tracking tools, such as Tableau or similar;

• Understanding of segmentation strategies, including behavioural, value-based, and lifecycle approaches;

• Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers;

• Experience working with cross-functional teams, including Product, Marketing, and Analytics, and aligning CRM initiatives with broader business goals;

• Intermediate English and higher, both spoken and written.

It's a perfect match if you have those personal features:

• Creative, out-of-the-box thinking;

• Strong communication and execution skills;

• Ability to manage multiple priorities;

• Data-driven mindset;

• High ownership: you take responsibility for outcomes, not just tasks;

• Proactive approach: you identify opportunities and act on them;

• Attention to detail without losing sight of the bigger picture.

Apply, and let your growth journey begin.