Customer Advocacy Manager

Customer Advocacy Manager 
Location: Remote

Pay Range: $120,000 - $150,0000

We’re looking for a passionate, customer-focused Customer Advocacy Manager to join our marketing communications team at Kaseya. In this role, you will build meaningful, long-term relationships with Kaseya’s customers, ensuring they feel heard, supported, and proud to be part of the Kaseya community. Your mission will be to drive ongoing customer loyalty, awareness and trust in Kaseya’s brand through innovative global advocacy and engagement programs. 
 

As Kaseya’s Customer Advocacy Manager, you will lead initiatives that celebrate and elevate our customers’ success. You’ll bring their stories to life across multiple channels, support customer speakers at events (including Kaseya’s Connect conferences), and partner with sales and executive leadership to deepen strategic relationships. This is a high-impact role where you’ll help our customers shine, amplifying their voices and showcasing how they achieve great outcomes with Kaseya’s solutions. 
 

Key Responsibilities: 

• Customer Storytelling & Advocacy: Build and manage a pipeline of compelling customer success stories from concept through promotion. Collect and develop customer testimonials, case studies, success stories, and references in various formats (written case studies, video testimonials, press releases, podcasts, analyst interviews, etc.), and coordinate their use across marketing and sales channels. 

• Advocate Network Development: Grow and nurture a robust customer advocacy community across all levels of our customer base – from day-to-day IT practitioners to C-level executives. Partner closely with Sales and Customer Success teams to identify happy customers, cultivate brand advocates in key regions and industries (MSPs, mid-market enterprises, etc.), and maintain direct, trusted relationships with these champions. 

• Multi-Channel Amplification: Showcase customer stories across diverse channels – including Kaseya’s website, social media, webinars, press/analyst engagements, and industry events – to highlight customer success and thought leadership. Work with Sales Enablement, Campaigns, and Regional Marketing teams to ensure these stories are effectively shared and utilized internally and externally. 

• Executive Sponsorship & Engagement: Support and expand Kaseya’s executive sponsor program by strategically pairing Kaseya’s senior leaders with key customer executives. Foster deeper executive-level relationships, facilitate regular touchpoints, and help elevate customers’ strategic engagement with the Kaseya platform. 

• Event Advocacy & Speaking Opportunities: Plan, organize, and facilitate customer participation in events. This includes preparing customers for speaking opportunities at industry conferences (such as Kaseya’s Connect), webinars, user group meetups, and panel discussions – amplifying their expertise and reinforcing Kaseya’s thought leadership in the community. 

• Customer Reference Program Management: Enhance and manage our customer reference program and database. Ensure we efficiently track and leverage customer references for sales opportunities and identify ways to improve the program through process enhancements and automation. You’ll continually refine how we gather and use customer feedback and endorsements (potentially leveraging new tools or AI-driven solutions) for maximum impact. 

• Third-Party Reviews & Reputation: Grow Kaseya’s presence on customer review platforms (e.g., Gartner Peer Insights, G2, etc.). Drive initiatives to encourage satisfied customers to share their experiences on third-party review sites and collaborate with internal teams on campaigns that maintain a strong, positive reputation in the marketplace. 

• Referral Program Ownership: Own and scale Kaseya’s customer referral program. Work with Sales and Marketing to increase customer participation in referrals and track program performance – including metrics such as referral volume, pipeline contribution, closed-won business from referrals, and the overall impact on revenue and deal velocity. 

• Customer Recognition Initiatives: Plan and execute creative customer recognition and reward programs, such as customer awards, loyalty incentives, and “surprise and delight” moments. Celebrate our customers’ successes and show appreciation for their partnership, strengthening their loyalty and connection to the Kaseya community. 

• Cross-Functional Collaboration: Work seamlessly with cross-functional teams – Sales, Customer Success, Product Marketing, Regional Marketing, Operations, and Executive Leadership – to ensure the customer advocacy program aligns with company goals. Coordinate with these teams to integrate customer advocacy activities into broader company initiatives, product launches, and community-building efforts. 

• Metrics & Continuous Improvement: Define, track, and report on key customer advocacy KPIs. Monitor metrics such as reference utilization, advocacy content engagement, referral-generated pipeline/revenue, customer participation rates, and overall program ROI. Use data-driven insights to continually optimize advocacy programs, demonstrating their impact on customer satisfaction, retention, and growth. 

Qualifications & Experience: 

• Experience in Customer Advocacy/Marketing: 5+ years of experience in customer advocacy, customer marketing, customer community management, or related roles. Proven success in building and scaling customer advocacy programs or similar high-visibility customer-focused initiatives. 

• B2B & Industry Knowledge: B2B marketing experience is required. Experience in fast-growing SaaS or technology companies is strongly preferred. Familiarity with the IT management, cybersecurity, or networking industry – especially working with Managed Service Providers (MSPs) or IT professionals – is a plus. 

• Cross-Functional Collaboration: Demonstrated ability to work closely with cross-functional teams. You have effectively partnered with Sales leaders, Customer Success managers, Product teams, and executive stakeholders to ideate and execute strategies that drive measurable business outcomes. 

• Strong Communication & Storytelling Skills: Excellent written and verbal communication skills. Able to craft compelling narratives that highlight customer success and clearly convey program value. Comfortable coaching customers for public speaking engagements and adept at tailoring messages for different audiences (from end-users to C-suite). 

• Project Management & Organizational Skills: Self-starter who can manage multiple projects and deadlines in a fast-paced, high-volume environment. Highly organized and detail-oriented, with the ability to coordinate activities across global teams and time zones and move cross-functional initiatives forward. 

• Strategic Mindset: Ability to think strategically about how customer advocacy supports broader business goals. Skillful at translating customer feedback and success stories into insights that inform marketing strategy, product improvements, and sales enablement. 

• Passion for Customer Success: A genuine enthusiasm for engaging with customers and helping them succeed. You have a knack for uncovering impactful customer stories and turning customers into passionate advocates. 

• Willingness to Travel: Ability to travel approximately 10-15% (as needed) to visit customer sites or manage on-site customer activities and events. 

• Technical & Tool Proficiency: Proficiency with CRM and marketing tools (e.g., Salesforce), project management software (e.g., Asana or similar), and customer advocacy or reference management platforms (such as Sendoso, TechValidate/SlapFive, or similar) is highly desirable. 

This Customer Advocacy Manager role offers an exciting opportunity to shape and grow Kaseya’s customer advocacy strategy in a truly customer-centric, community-minded way. If you are eager to help customers tell their stories, build a thriving advocacy community and make a tangible impact, we’d love to hear from you. Join Kaseya and help us celebrate our customers’ success as we empower IT professionals around the world.