Digital Marketing Manager

As a Digital Marketing Manager, you create and coordinate B2B campaigns supporting OMP’s enterprise software marketing across targeted industries around the globe. You turn complex supply chain and software insights into compelling digital campaigns across all formats and channels — emails, ad campaigns, websites, and more. Collaborating with stakeholders worldwide, you ensure campaigns generate leads and drive brand awareness.

 

You are responsible for:

• Developing both lead generation and brand awareness ads for channels like LinkedIn and Google that translate technical input into clear benefit-driven messaging that resonates with multiple audiences in our target industries.
• Creating high-quality B2B email campaigns for lead generation and nurturing, designed to reach target audiences with high open and click-through rates.
• Guiding the advancement of OMP’s corporate website to drive leads and engagement with audiences such as customers, prospects, and potential employees. 
• Analyzing, capturing, and communicating the effectiveness of all digital initiatives.
• Coordinating inputs and approvals across industry experts, commercial and product teams, subject matter experts (SMEs), external suppliers, and executive management.
• Working closely with other marketing team members in the US and EMEA to create highly coordinated industry- and innovation-focused campaigns.
• Using AI responsibly to increase efficiency and quality while maintaining a human‑centered voice and editorial judgment.