Director Digital Marketing

Role Purpose 

Why this role matters: 
As a Digital Acquisition Director, you will lead the digital growth engine for Virgin Mobile Mexico, driving customer acquisition and revenue through high-impact performance marketing strategies. This role is critical in scaling the business efficiently, ensuring every investment delivers measurable growth while strengthening our position in a highly competitive market. 

What success looks like: 

• Strong and consistent subscriber growth across digital channels  

• Optimized CAC with clear improvements in ROI and marketing efficiency  

• High-performing digital funnels with improved conversion rates (web and app)  

• Data-driven decision-making embedded across all marketing initiatives  

• Seamless collaboration across local and global stakeholders  

• A high-performing, agile digital marketing team delivering measurable impact  

Why this is for you: 
This is an opportunity to own and shape the digital acquisition strategy for a fast-growing, digital-first brand. If you thrive in performance-driven environments, enjoy combining data with creativity, and want to make a tangible impact on business growth. This role offers both autonomy and visibility at a leadership level. 

 

Key Responsibilities 

In this role, you will be responsible for:  

Performance Marketing 

• Own digital acquisition strategy across paid media (Meta, Google, TikTok, programmatic) 

• Drive subscriber growth, CAC optimization, and ROI improvements 

• Manage performance budgets with strong discipline on attribution and incrementality 

E-commerce & Conversion Optimization 

• Optimize digital sales funnels (web/app) to improve conversion rates 

• Partner with product and UX teams to enhance user journeys 

• Lead A/B testing roadmap across landing pages, checkout, and onboarding 

Data & Analytics 

• Own marketing dashboards and reporting (CAC, LTV, ROAS, funnel metrics) 

• Leverage tools like Google Analytics, AppsFlyer/Adjust, CRM platforms 

• Translate data into actionable insights for growth 

Brand & Content Alignment 

• Ensure performance marketing aligns with brand positioning 

• Collaborate with creative teams to deliver high-performing ad creatives 

• Maintain consistency across digital touchpoints 

Cross-functional Leadership 

• Work closely with product, commercial, and technology teams 

• Manage external agencies and partners 

• Mentor and build a high-performing digital marketing team 

 

Qualifications & Attributes 

We’re seeking someone who embodies the following: 

Education: 
bachelor’s degree in marketing, Business, Economics, or a related field (Master’s degree is a plus) 

Experience: 

• 8–12 years of experience in digital marketing, with strong focus on performance marketing  

• Proven track record of scaling digital acquisition and driving revenue growth  

• Experience in telecom, MVNO, e-commerce, or digital-first businesses  

• Experience working in fast-paced, high-growth environments  

Technical Skills: 

• Strong expertise in paid media platforms (Meta, Google, TikTok, programmatic)  

• Hands-on experience with analytics and attribution tools (Google Analytics, AppsFlyer, Adjust, CRM platforms)  

• Deep understanding of CAC, LTV, ROAS, and funnel optimization  

• Familiarity with mobile app growth and attribution frameworks  

Unique Attributes: 

• Highly analytical with a strong data-driven mindset  

• Strategic thinker with a hands-on, execution-focused approach  

• Strong stakeholder management and communication skills  

• Ability to operate both at a strategic and tactical level  

• Fluency in both Spanish and English (mandatory) 

 

Additional Resources 

Learn more about Beyond ONE by exploring the following: 

• Beyond ONE Values 

• Beyond ONE LinkedIn Page 

• How Values Build Belonging, by our Group Chief People Officer 

 

Our Hiring Process 

Here’s what you can expect during the interview process: 

1. Recruiter Chat:A conversation to understand your background, ambitions, and expectations. 
2. Hiring Manager Interview:A deep dive into the role, your experience, and how you could add value to our team. 
3. Feedback Loop:Depending on the role, you’ll meet with key stakeholders across the organization to get a 360° view of the role. 
4. Leadership Interview:For senior roles, expect a conversation with our leadership or CEO to align on vision and cultural fit. 

Our Commitment to Feedback 

At Beyond ONE, we are dedicated to offering clear and constructive feedback throughout the interview process. If you reach the interview stage but aren't selected, we will provide feedback to help you understand what our team appreciated in your application and where we identified gaps. We believe offering thoughtful feedback is essential for building trust and fostering long-term relationships, even with candidates we may not hire.