Director, Product Marketing
Location: Austin, TX (Hybrid)
Compensation: Competitive base + bonus + benefits
About Us
Togetherwork is a rapidly growing, $200M+ vertical SaaS company providing solutions across 12 specialized markets. Our mission is to empower communities, organizations, and businesses to thrive through user-centric software that helps them operate and grow.
With over 700 employees and a new innovation center in Austin, we are entering an exciting phase of expansion. Backed by experienced executive leadership, we are focused on delivering innovative solutions and exceptional experiences for our 70,000+ customers.
About This Role
Togetherwork is seeking a Director of Product Marketing to serve as the voice of the market—translating customer and market insights into compelling go-to-market strategies for our suite of vertical SaaS solutions.
This leader will own positioning, messaging, and go-to-market execution, ensuring alignment across Product, Sales, and Marketing to drive adoption, pipeline growth, and revenue. You will play a critical role in enabling sales teams, shaping product narratives, and ensuring all initiatives are grounded in deep customer and competitive understanding.
This is a highly visible role for a leader who can command a room, communicate with clarity and conviction, and act as a credible external spokesperson for our products and markets. The ideal candidate is both strategic and hands-on, with a strong data orientation and a modern, AI-enabled approach to product marketing.
What You’ll Do
Own go-to-market strategy: Develop and execute comprehensive GTM plans for product launches, feature releases, and market expansions.
Define positioning and messaging: Craft clear, differentiated messaging grounded in ICP insights, customer needs, and competitive dynamics.
Enable revenue growth: Partner with Sales to deliver tools, content, and training that drive pipeline creation, deal acceleration, and win rates.
Act as the voice of the market: Synthesize market research, customer feedback, and competitive intelligence to inform product and marketing strategy.
Lead cross-functional alignment: Collaborate closely with Product, Sales, and Marketing to ensure cohesive and effective execution.
Support external presence: Represent Togetherwork in customer meetings, industry events, analyst briefings, and speaking engagements.
Leverage data and AI: Use analytics and AI tools to optimize campaigns, scale content creation, and improve team efficiency.
What You’ll Bring
8–12+ years of experience in product marketing, preferably within SaaS or vertical software environments
Proven ability to develop and execute successful go-to-market strategies that drive measurable revenue impact
Strong leadership experience managing and developing high-performing teams
Exceptional communication and presentation skills, with the ability to influence executive stakeholders and external audiences
Deep understanding of customer segmentation, ICP development, and competitive positioning
Data-driven mindset with experience leveraging metrics, insights, and analytics to guide decisions
Experience partnering closely with Sales to drive enablement and revenue outcomes
Familiarity with AI tools and modern marketing technologies to enhance productivity and effectiveness
Comfort serving as a public-facing spokesperson, including media, analysts, and events
Why This Role
Impact: Shape the market narrative and drive growth across a diverse and expanding SaaS portfolio
Visibility: Serve as a key leader and external voice influencing product and company direction
Ownership: Lead end-to-end product marketing strategy with meaningful influence on revenue outcomes
Innovation: Work in a fast-growing environment that embraces AI and modern marketing practices
Compensation & Benefits
Base Salary: Competitive
Bonus: Performance-based
Benefits:
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Medical, dental, and vision insurance
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401(k) with company match
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Flexible PTO policy
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Paid holidays
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Parental leave
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Short- and long-term disability coverage
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Life insurance
Inclusion and Diversity
Togetherwork is an Equal Employment Opportunity Employer. We value diverse backgrounds, experiences, and perspectives. Employment decisions are made without regard to race, color, religion, gender, gender identity, sexual orientation, disability, veteran status, age, national origin, or any other protected category under applicable law.
Interview Process & Expectations
Our interviews are interactive and conversational, focused on understanding your experience, thinking, and communication style.
To ensure fairness and consistency, the use of real-time AI tools or external assistance during interviews is not permitted.
