Field Marketing Specialist - EMEA & APAC

🚀 Your Role:

Primary objective is to generate qualified leads in line with Xceptor’s regional business plan. This will include planning, identifying and analysing customer and prospect demand, developing year on year plans, building regional programs and managing a regional budget.

🧩 What You’ll Be Doing:

• Develop an understanding of our platform and solutions to create and execute multi-channel demand generation marketing activities that align with market opportunities, driving pipeline growth and achieving revenue goals
• Deliver convertible pipeline for EMEA & APAC aligned to overall business targets for the region, and aligned to regional marketing targets
• Manage our end-to-end events strategy, including planning and coordinating tradeshows, speaking slots, and hosted events, both online and in-person
• Analyse marketing program outcomes, draw insights, and present results to inform decision-making and stakeholders
• Understand lead scoring, the enterprise B2B sales revenue lifecycle (MQLs and SQLs), and have knowledge and experience of working with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (SalesForce)
• Take ownership of the EMEA & APAC regional marketing budget and report on ROI
• Partner with the Product Marketing team to identify campaign themes and content to be delivered at events through speaking engagement, and sharing thought leadership with clients and prospects
• Align and partner with regional BDRs, account executives and sales executives, to understand target segments and accounts, account history and client information needs to ensure plans deliver needs of the market
• Ensure accurate targeting of existing customers and prospects

🎯 Who we're looking for:

• 5-8 years’ experience in field marketing in the FinTech / SaaS space
• Experience managing tradeshows, and hosted and partner events, both online and in-person, with a targeted, regional focus
• Understanding of marketing platforms (Hubspot) and sales CRM systems (SalesForce – SFDC)
• Ability to experiment with new creative ideas to effectively reach, engage, and persuade external target audiences
• Ability to independently partner with sales executives, communicate and influence to gain buy in on marketing plans and ambitions
• Demonstrated contribution to revenue growth and customer retention
• Ability to negotiate with external vendors to get the best deals and deliver high quality events within budget
• Results orientated
• Keen eye for detail and focus on high quality is important
• Tech savvy – able to work and understand purpose of various marketing tools and platforms
• Degree accreditation desired, but not essential

🌍 Diversity & Inclusion at Xceptor

We believe great ideas come from everywhere — and that the best teams are made up of people with different backgrounds, experiences, and perspectives. At Xceptor, we’re committed to building a workplace where everyone feels welcome, valued, and empowered to be themselves.

We know that not everyone ticks every single box in a job description — and that’s okay. If you’re excited about this role and think you could make a difference, we’d love to hear from you. Your unique skills and experiences might be just what we need, even if you don’t meet every requirement.

We celebrate diversity and are dedicated to creating an inclusive environment for all employees — regardless of race, gender identity, sexual orientation, age, disability, religion, or background.

🌗 Hybrid at Xceptor