
Own the execution of gamification strategies to drive player activation, retention, and reactivation;
Design, launch, and optimise gamification campaigns, including tournaments, missions, and quests;
Define and apply player segmentation to deliver targeted and personalised gamification experiences;
Manage and maintain gamification content within the back office, ensuring accuracy, consistency, and quality;
Ensure all gamification content aligns with the overall promotional and brand strategy;
Own the gamification calendar, plan initiatives, prioritise effectively, and ensure timely execution;
Continuously test and validate all setups to ensure a flawless player experience and correct campaign functionality;
Collaborate cross-functionally with Product, Marketing, CRM, Design, Content, and Analytics teams to deliver impactful campaigns.
1.5+ years of experience in CRM, Retention, or Gamification roles within iGaming;
Hands-on experience with gamification mechanics, such as bonuses, quests, missions, tournaments, and level systems;
Experience working with gamification platforms, such as Smartico or similar tools;
Strong understanding of player behaviour, motivation drivers, and engagement mechanics;
Strong analytical mindset and ability to evaluate performance and optimise campaigns based on data;
Experience working with cross-functional teams, including Product, Design, Data, and Content;
High attention to detail and ability to manage multiple campaigns simultaneously;
Upper-Intermediate English, both spoken and written.
Strong ownership;
Creative thinking;
Data-driven mindset, attention to detail;
Ability to work independently in a fast-paced environment;
Clear communication, proactive approach.
Apply, and let your growth journey begin.
Jobb.ai is an independent skill benchmarking platform. Applications are submitted on the employer's official website.