General Manager, Soho Home - Soho Farmhouse

The Role…

We are seeking a commercially driven and entrepreneurial General Manager to lead the Soho Home Studio located at Soho Farmhouse, the countryside members’ club from Soho House & Co.

The General Manager will be responsible for the overall commercial performance and day-to-day management of the Soho Home Studio, ensuring it operates as both a premium retail destination and a hub for interior design services. Working within the unique environment of a members’ club, the role will focus on building strong relationships with members and guests, growing the interior design business, and delivering an exceptional experience.

This role requires a commercially astute and highly autonomous leader who can drive revenue, lead a high-performing team and identify opportunities to grow the Soho Home brand within the Farmhouse & local community.

Commercial Leadership & Business Growth

• Own the commercial performance of the Soho Home Studio, delivering against sales, profitability and KPI targets.
• Drive growth of Soho Home’s interior design services by identifying opportunities, supporting the on site interior designer in hosting consultations and converting members and guests into design clients.
• Build and nurture strong relationships with Soho House members, developing a loyal client base and repeat business.
• Identify high-value opportunities within the Farmhouse membership community and proactively generate new business.

Studio & Retail Management

• Lead the day-to-day running of the studio, ensuring a premium retail and showroom experience at all times.
• Recruit, develop and lead a knowledgeable and passionate sales team focused on delivering exceptional service and expert product knowledge.
• Maintain strong visual merchandising standards in partnership with the visual team, and ensure the studio reflects the Soho Home aesthetic and brand standards.
• Manage stock levels, product ordering and inventory accuracy in line with business KPIs.

Member Engagement & Collaboration

• Work closely with the Membership, Events and Hospitality teams at Soho Farmhouse to increase awareness of Soho Home and generate new client opportunities.
• Host in-studio events, styling sessions and design consultations to engage the membership community.
• Act as a brand ambassador for Soho Home within the Farmhouse environment.

Financial & Operational Performance

• Take ownership of site P&L performance, working closely with finance to deliver revenue and EBITDA targets.
• Accurately report sales data, insights and opportunities to relevant internal teams.
• Continuously review studio performance and identify opportunities to improve commercial outcomes and customer experience.

 Requirements

• Proven leadership experience within luxury retail, interiors, or design-led showroom environments.
• Demonstrable experience working with a multi step sales cycle, ideally within an interiors / furniture business
• Strong commercial acumen with a track record of driving sales growth and achieving financial targets.
• Experience managing high-value client relationships and delivering consultative sales.
• Excellent leadership and coaching skills, with experience building and motivating high-performing teams.
• Strong communication and relationship-building skills, with the confidence to engage with a diverse membership base.
• Highly proactive and entrepreneurial, with the ability to work autonomously and identify new opportunities.
• A passion for interiors, design and the Soho Home aesthetic

Benefits…

Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.

• Annual Every House Membership
• 50% off Food & Drink, 7 days a week
• Staff Room Rates
• Private Health and Dental Care
• Weekly Pay
• Life Assurance
• Up to 50% Staff Discount on Cowshed & Soho Home
• In Office Dog Policy on Fridays
• Season Ticket Loan
• Christmas Office Closure
• In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.
• Free Counselling Sessions
• Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
• Continuous training to develop yourself personally and professionally
• Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more
• Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.