Growth Lead

At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries.

With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives.

Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide.

LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands!

About the Role 

We’re looking for a Growth Team Lead who will own and further scale Workwize’s entire inbound marketing engine. You’ll lead organic and paid acquisition strategy while partnering closely with the outbound team to power Account-Based Marketing (ABM) motions. This is a senior, high-impact role for someone who has been through the journey of scaling inbound from $10M to $50M ARR and knows exactly how to build repeatable, measurable growth. 

Beyond the strategic vision, you know how to execute and iterate quickly. You’ll prioritize growth bets with conviction, scale what works, and cut what doesn’t. Most importantly, all backed by data. 

Responsibilities:

Inbound Channel Ownership 

• Design long-term strategy and execute the full inbound marketing playbook across organic and paid channels, together with your direct reports
• Own SEO and content-led growth: ranking for high-intent keywords on Googleand building topical authority in the IT tech space 
• Build Workwize’ssolid presence in LLM-generated answers and AI search surfaces (Claude, ChatGPT, Perplexity, Gemini) as a core distribution channel 
• Drive organic social strategy across LinkedIn and other relevant platforms to grow brand awareness and community
• Manage paid acquisition across LinkedIn, Google, Meta, and Reddit, owning budget, creative strategy, bidding logic, and performance

ABM & Outbound Collaboration 

• Partner with the outbound sales team to design and run ABM motions: identifytarget accounts, warm them through paid and content, and trigger outbound outreach based on engagement signals 
• Mature the infrastructure. This includes tooling, workflows, and scoring to connect inbound intent signals with outbound execution 

Strategy & Performance 

• Set and own inbound pipeline contribution goals, working closely with revenue leadership to align on targets
• Build full-funnel reporting across all inbound channels: impressions → clicks → MQLs → pipeline → revenue
• Continuously identify new growth levers, prioritize experiments, and iterate rapidly based on data 
• Translate market trends and competitive intelligence into actionable marketing programs

Required Skills

• 10+ years of experience in B2B marketing, with a meaningful portion in growth or demand generation roles 
• Demonstrated track record of scaling inbound from $10M to $50M ARR, ideally at a Series B-stage company 
• Deep, hands-on expertise across SEO, content marketing, paid media (LinkedIn, Google, Meta, Reddit), and organic social 
• Proven experience designing and running ABM programs in close partnership with sales teams 
• Strong analytical mindset: comfortable with attribution models, cohort analysis, and pipeline forecasting
• Experience managing and developing team members in a fast-paced growth environment

The Right Mindset 

• Proactive self-starter who identifies opportunities and moves fast. You don’t wait for permission
• Equally comfortable thinking strategically at the board level and executing in the weeds
• Strong communicator who can align cross-functional stakeholders and report clearly on results
• Data-driven, but not analysis-paralysed. You use data to act, not to delay 
• Intellectually curious, always testing new channels, formats, and tactics

Our Team  

Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look-out for the next original ideas to reach more consumers and create the best value for our customers.  

We are looking forward to meeting you and discover if there is a match with the Workwize team!