Head of CRM

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America. Strategic focus is to deliver a high-quality, personalized gaming experience, leveraging advanced technology and localized services to cater to the preferences of the different Latin American players. Develop and launch own Casino Games, as well as operate own CRM, CS and Back-office platforms.

Perfect for those who aim to:

• Develop and execute a CRM strategy for a specific LATAM market;

• Own the full player lifecycle, including onboarding, retention, reactivation, and VIP management;

• Implement advanced player segmentation based on behavioral and financial data;

• Manage multi-channel communications (email, SMS, push notifications, in-app messaging, etc.);

• Optimize bonus strategies and promotional campaigns;

• Lead A/B testing initiatives and continuously improve CRM performance;

• Monitor and improve key KPIs such as LTV, ARPU, Retention Rate, Churn, and NGR;

• Collaborate closely with BI, Marketing, Product, and VIP teams;

• Manage and develop a CRM team.

Experience you’ll need to bring:

• 5+ years of experience in CRM;

• 2+ years of experience in iGaming;

• Strong understanding of player lifecycle management and retention mechanics;

• Proven experience in managing a team;

• Strong analytical mindset with a performance-driven approach;

• Experience working with CRM platforms such as Optimove, Salesforce, FastTrack, Smartico, or similar;

• English level — Upper-Intermediate or higher;

• Experience with LATAM markets — nice to have;

• Spanish — nice to have.

It's a perfect match if you have those personal features:

• Strategic thinking combined with a strong commercial mindset;

• Data-driven and performance-oriented decision-making approach;

• Strong leadership and team development skills;

• Hands-on mindset with the ability to operate both strategically and operationally;

• Excellent communication and stakeholder management skills;

• High level of ownership and accountability;

• Ability to prioritize effectively in a fast-paced, dynamic environment;

• Proactive and solution-oriented attitude;

• Strong attention to detail while maintaining big-picture thinking;

• Adaptability and cultural sensitivity when working with LATAM markets.

Our clients offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.