About this role
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
The New York Times' Advertising team is looking for an Integrated Media Analyst who is a digital campaign operations, analysis, and optimization expert. You will have two primary remits, to manage NYT Advertising's Paid Post campaigns and paid Social Post campaigns. This is a hybrid role based in our New York headquarters, reporting to the Integrated Media Manager. You can typically expect to be in the office 3 days per week.
About the Role:
Integrated Media Analyst partners daily with Sales, Sales Planning, Clients, T Brand Studio, and product/platform teams. You will manage high volumes of digital campaign details and issues while remaining organized and responsive to internal and external client needs. You are familiar with the technical aspects of online advertising.
Responsibilities:
- Be the main client point of client contact post Paid Post-launch
- Partner with Strategy and PM teams to review the program concept. Join internal meetings and client calls during Paid Post production phase
- Advise on audience targeting strategy and any questions related to performance, audience, or social strategy
- Facilitate and manage onsite native and social campaign trafficking, including 20+ creatives per campaign, and post-launch screenshots with the offshore team
- Confirm event tracking, log Jira tickets and QA with Dev Team
- Native and Social Traffic Driver analysis and optimizations through multiple reporting tools; test new social audiences to improve performance
- Monitor and improve pacing to ensure campaign goals are delivered in full within campaign flight dates
- Bi-weekly reporting per Paid Post campaign to review display, social, and, native delivery reporting with insights and optimization recommendations
- Provide campaign performance recommendations, audience composition insights, and engagement insights for final Post Buy report insights and analysis
- Collect client-supplied assets for paid (dark) social post campaigns
- Traffic dark social posts and provide previews to clients; adjust for feedback
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
- 2+ years of professional experience in social media, audience development, content marketing, advertising, journalism, or other relevant fields
- Experience using digital ad servers like GAM, social ad servers like Meta and TikTok, and analytics tools like Google Analytics, Pressboard, etc. to traffic ads and gather traffic and engagement data on content pages
- Experience managing paid social campaigns, including generation of the creative, building of audience targeting, and handling of the budget
- Experience prioritizing competing programs, responsibilities, and projects
Preferred Qualifications:
- Interest in digital advertising and familiarity with the digital landscape
- Experience working in a high functioning team environment
- Inventive, curious, and customer service centered
REQ-019830
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.
The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
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About The New York Times
At The Times, our mission is to seek the truth and help people understand the world. Having a diverse staff with a broad range of backgrounds and experiences is vital to ensuring we cover the world fully and fairly and offering products that have a wide appeal. Our vision is to become the essential subscription for every curious person seeking to understand and engage with the world. This work is supported by our journalists and a range of dedicated individuals, from data scientists to marketers, designers, engineers and more. Our cutting-edge journalism reaches 150 million readers each month, and is produced by journalists reporting on the ground from more than 170 countries. If you find our mission and vision inspiring, we invite you to apply for any of our open positions. And if you are a current Times employee, please apply on our internal job board.
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