Manager, ATL Media Strategy & Planning

You will be a key member of the Brand Marketing team, supporting the HelloFresh Group to drive above-the-line (ATL) media strategy in the US. This role oversees media planning across HelloFresh portfolio of brands (HelloFresh, Factor, GreenChef, and EveryPlate).

Our ideal candidate has a strong track record in ATL media planning and communications planning, with the ability to translate brand strategy and business objectives into effective, full-funnel media strategies.

This role requires both strategic thinking and operational excellence, connecting the brand proposition and audience insights to channel strategy, while influencing channel-specific creative and driving measurable business impact.

This is a high-impact role driving growth for the HelloFresh group and partnering across the broader Marketing organization.

This is a hybrid role based in New York.

You will … 

• Media Campaign Planning:

  • Support the development, execution and communication of ATL media strategies in partnership with internal stakeholders and external agency partners.
  • Develop audience targeting strategies informed by research, insights, and performance data.
  • Brief, review, and approve media plans developed by external media agencies, ensuring alignment with strategic objectives and budget allocations.
  • Apply communications planning principles to ensure media plans align with the brand proposition, audience insights, and moments that matter.
  • Influence channel-specific creative and messaging strategies by leveraging knowledge of ATL media environments and audience behaviors.

• Insights, Analytics & Measurement:

  • Translate insights from marketing analytics, attribution models, and Media Mix Modeling (MMM) into actionable planning and investment decisions. 
  • Monitor and analyze media performance, driving on-going optimization and performance improvements across weekly, monthly, and quarterly reporting cycles. 
  • Be accountable for delivering against brand and acquisition KPIs, including conversion, CAC, ROI, and brand lift metrics. 
  • Support testing initiatives (e.g., channel tests, creative tests, geo tests) with Marketing Analytics to validate performance and unlock incremental growth.

• Process:

  • Build and own scalable processes that ensure accurate media implementation, campaign setup, budget pacing, and operational excellence.
  • Partner with internal teams and agencies on media trafficking, ad operations, campaign execution, contracts, invoicing, billing, and campaign auditing.

You are… 

• A marketing strategist who can derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets. 
• Data driven - advising and guiding based on data-driven metrics, track defined targets to measure channel performance
• Solutions oriented, developing new ways of approaching complex problems.
• Highly collaborative - proactively seeking input from peers and leaders in problem solving.
• An expert in project management, with strong organizational and communication skills.
• Nimble, adapting quickly and addressing challenges in a proactive manner.

You have… 

• 5+ years of relevant professional experience with demonstrated, consistent results.
• Experience in the U.S. media market, with understanding of the national media landscape and buying ecosystem.
• 3+ years managing media agencies or external partners, with experience influencing cross-functional teams and driving accountability.
• Strong knowledge of ATL media channels (Linear TV, CTV/OTT, YouTube, Radio/Streaming Audio, Podcasts, OOH) with hands-on planning or campaign management experience.
• Background in eCommerce and/or subscription-based business models is a plus.
• Strong analytical foundation, with experience partnering with marketing analytics teams and working with both brand and performance KPIs (e.g., reach, frequency, awareness, site traffic, CPM, CPV/CPS, CAC, and brand lift studies).
• Experience applying measurement frameworks to media planning, including familiarity with Media Mix Modeling (MMM), incrementality testing, and attribution methodologies, and translating insights into planning and optimization decisions.
• Fluency in Google Workspace and Microsoft Excel; experience with reporting automation, dashboards, or data visualization tools is a plus.
• Bachelor’s degree required, with a strong academic record or equivalent professional experience.

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.