Manager, Brand Strategy

1 big thing: Axios is a fast-growing media organization dedicated to delivering trustworthy, award-winning news in an audience-first format. As we continue to scale our Local business, we are seeking a Manager, Brand Strategy to support revenue growth through high-quality proposal execution, strong narrative development, and deep Local market fluency. This role is responsible for translating brand strategy into compelling, revenue-driving Local solutions.

Why it matters: Reporting to the Senior Director, Brand Strategy, the Manager, Brand Strategy plays a critical execution role within the revenue organization.

Go deeper: The Manager operates within defined strategic frameworks and guardrails set by the Senior Director. This role focuses on executing Local proposals, applying proactive data storytelling effectively, and building repeatable insights across Local verticals.

• Local market specialization:
  • Build deep familiarity with key Local verticals, advertiser priorities, and community-specific insights.
  • Identify patterns across Local briefs and surface emerging opportunity areas to the Senior Director.
  • Ensure Local proposals reflect relevant audience behavior, advertiser needs, and regional context.
  • Develop repeatable Local market intelligence to inform proposal work.

• Strategic proposal development:
  • Partner with Client Partnerships and Partner Marketing to execute customized proposals aligned to client goals and Axios’ Local value proposition.
  • Build clean, well-structured brand strategy slides rooted in proactive data mining and category trends.
  • Execute within established positioning frameworks; escalate narrative risk or major strategic shifts to the Senior Director.
  • Independently and collaboratively ideate on creative concepts that set Axios and its clients apart in the market. 
  • Support mid- to large-scale RFP responses.

• Client and cross-functional collaboration:
  • Participate in intake calls and client discussions with support from the Senior Director.
  • Contribute ideas and recommendations grounded in Local context.
  • Collaborate closely with Client Partnerships, Partner Marketing, Axios Creative House, Axios Live, and Intelligence teams to ensure feasibility and alignment.
  • Proactively share work in progress and align stakeholders early to reduce downstream friction.

The details: Ideal candidates will:

• Have 5+ years of experience in brand strategy, integrated marketing, media, or advertising
• Demonstrate strong narrative building and strategic writing skills
• Have experience responding to mid- to large-scale RFPs
• Show developing fluency in media, advertising, and Local market dynamics
• Be highly organized and able to manage multiple concurrent proposals
• Demonstrate curiosity and a proactive approach to learning about the industry
• Thrive in collaborative environments and be receptive to feedback

 

​Starting salary for this role is in the range of $75,000 - $95,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits. Axios' compensation philosophy takes into account the cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.

Axios is committed to embracing artificial intelligence as a core part of how we work. All team members are expected to actively develop AI literacy and use AI tools to enhance their productivity, creativity, and efficiency. We invest in ongoing learning to ensure every employee is equipped to responsibly and effectively integrate AI into their daily workflows.

What Axios brings to the table besides salary:

• 401(k) with employer match
• Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan option
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Birth-givers will have an additional 6-8 weeks depending on type of delivery, for a total of 18-20 weeks continuous leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through Headspace
• OneMedical membership, including tele-health services
• Personal health advocacy resources through HealthAdvocate
• Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
• Increased work flexibility for parents and caretakers
• Virtual company-sponsored social events
• A strong and positive work environment
• A commitment to an open, inclusive, and diverse work culture

Equal Opportunity Employer Statement 

Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. 

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.