Manager, Growth Marketing

POSITION SUMMARY

This position is responsible for developing and managing digital marketing campaigns across email, text, and app communications, with a focus on growth marketing, new digital revenue opportunities, and achieving LAFC business goals. This individual will have a direct hand in developing strategies for various internal departments, such as but not limited to ticketing, partnerships, retail, and concessions, working cross-collaboratively and cross-functionally. Thus, the ideal candidate will have the ability to extract data, produce insights from a myriad of sources, including internal resources and external secondary research, and. be able to leverage strategic insights to develop creative solutions. This role also requires hands-on creative execution and project management skills, including writing compelling marketing copy, independently creating and refining visual assets, and organizing, prioritizing, and managing campaigns and deliverables across multiple channels to ensure projects stay on track and on time.  

Candidates moving forward in the process will be asked to complete a project demonstrating their positional fit. 

This role reports to the VP, Business and Data Strategy. 

LAFC is currently operating on a hybrid work model with a minimum of 2 in-office days per week. Please note that this may vary by role, and your scheduled in-office days are up to the discretion of your supervisor. 

ESSENTIAL FUNCTIONS

• Develop, manage, and execute email marketing calendar and digital marketing campaigns.   
• Build and execute digital customer journeys to raise brand affinity and awareness, increase engagement rates, and generate conversions for key marketing and sales objectives.   
• Perform day-to-day email marketing activities including building HTML emails, email campaign set-up, database and list segmentation, A/B testing and reporting.   
• Collaborate with creative and content teams to develop advertising collateral for email, text, and app channels, and independently create assets as needed to support timely campaign execution while maintaining the club voice, visual identity, and brand standards.  
• Collaborate with business and data strategy team members to segment databases into distinct, actionable audiences using advanced marketing automation tools.  
• Manage audiences across email marketing and CRM platforms.   
• Create and maintain high quality marketing analytics dashboards and reports for organization-wide use (including executive team).   
• Analyze campaign performance across all distribution channels.   
• Grow the email database while maintaining IP and domain reputation health by managing delivery, contact frequency, and content.   
• Produce and deliver compelling presentations that visualize key observations and insights based on analysis of marketing data, etc.   
• Proactively identify opportunities to drive innovation, optimization, and enhanced customer experiences.   
• Serve as a Club liaison to Major League Soccer (MLS) digital, marketing, and e-commerce representatives.   
• Utilize SQL, programming, and low-code or no-code methods to prepare data for marketing campaigns, audience development, reporting, and performance analysis across multiple data sources.   
• Quickly learn, evaluate, and experiment with new software tools and platforms, while maintaining in-house software infrastructure.   
• Train and support cross-functional stakeholders on email marketing tools, workflows, and best practices, ensuring consistent processes, quality standards, and execution across all campaigns and contributors.   
• Manage external technology partnerships and collaborate directly with vendors to design, build, test, and evolve marketing and data platforms in support of business objectives.   
• Build, manage, and optimize mobile app campaigns, including creating push notifications and lightboxes while leveraging dynamic and personalized data.   
• Design data visualization in Adobe Photoshop and SAS Visual Analytics. 
• Other duties as assigned by Supervisor/Management. 

QUALIFICATIONS

• Bachelor’s degree in business or marketing-related field preferred. Equivalent, relevant work experience may be considered in lieu of formal education if approved by management. 
• At least 2 years' experience working in a consumer or digital marketing role preferred. 
• Previous experience managing email marketing programs and daily campaigns required. 
• Previous experience working with an email service provider. 
• Understanding of HTML and email design best practices across desktop, mobile, and tablet required. 
• Previous experience with SAS Viya or Customer 360 platform. 
• Previous experience with presentation development and design tools (VISME, PowerPoint, and Photoshop preferred).  
• Previous experience with data visualization tools (Tableau or SAS Visual Analytics preferred).  
• Previous experience with demographic data tools is a plus (YouGov, Scarborough, Nielsen preferred). 
• Previous experience with CRM systems is a plus (Salesforce preferred).  
• Previous experience with survey creation, distribution and analysis is a plus (Qualtrics preferred). 
• Strong understanding of CAN-SPAM, GDPR, and CCPA policies. 
• Knowledge of domestic and global professional soccer is a plus.   
• Excellent communication skills – both verbal and written.  
• Strong sense of ownership and accountability as a self-starter.  
• Must be proactive, organized, and resourceful with great attention to detail and adhere to data driven processes.    
• Ability to multi-task, meet tight deadlines, and work effectively in a fast-paced setting. 
• Ability to work with external vendors and agencies. 
• Must possess a high level of discretion with the ability to handle highly sensitive and confidential information as needed. 
• Flexible schedule with the ability to work nights, weekends, and holidays as the event calendar requires. 

SALARY RANGE 

At LAFC, we carefully consider a wide range of factors to determine a fair and equitable compensation package. The final offer amount will consider a wide range of factors that are considered in making compensation decisions including, but not limited to skill sets; relevant experience and training. Pursuant to state and local pay disclosure guidelines, the compensation range for this role is $95,000 - $110,000 per year.