Marketing Research & Analytics Manager

The Marketing Research & Analytics Manager sits within the Marketing, Communications & Events team and serves as the central source of truth for marketing performance, audience insights, and campaign effectiveness. This role is responsible for transforming data into actionable insights that inform and optimize integrated marketing efforts across branding, creative, content, events, PR, paid media, social media, partnerships, and owned platforms such as webinars, books and podcasts. The analyst will develop and manage dashboards, report on KPI metrics, and ensure consistent measurement across all marketing initiatives. Leveraging tools including HubSpot, GA4, and Looker Studio (Data Studio), this individual will connect performance data across channels to provide a holistic view of marketing impact. The role requires a foundation in marketing and media analytics, with the ability to evaluate both digital performance (website, SEO, SEM, email marketing, paid social, and digital media) and less directly attributable efforts such as events, partnerships, and brand-building initiatives.

What you have already achieved: (Requirements)

• 4–7+ years of experience in marketing analytics, consumer research, or a related analytical role.
• Proven experience in B2C marketing environments, with a strong understanding of audience behavior, segmentation, and full-funnel performance.
• Hands-on experience with marketing analytics tools, including HubSpot, GA4, and dashboarding platforms such as Looker Studio (Data Studio).
• Demonstrated ability to build, manage, and evolve dashboards that serve as a single source of truth across multiple marketing channels and stakeholders.
• Strong experience analyzing performance across digital marketing tactics, including website analytics, SEO, SEM, paid social, and other paid media channels.
• Experience evaluating the effectiveness of broader marketing initiatives, including events, partnerships, PR, and brand-building efforts.
• Ability to synthesize quantitative and qualitative data into clear, actionable insights and strategic recommendations. SQL experience is preferred in order to work in BigQuery, our data warehouse.               

What you are great at: (Responsibilities) 

Centralized Marketing Intelligence: 

• Serve as the analytics lead for the Marketing, Communications & Events team, providing data, research, and performance insights across all marketing functions.
• Establish a unified measurement framework that connects performance across branding, creative, content, PR, events, paid media, social media, partnerships, and owned media (webinars, books, podcasts).
• Act as the single source of truth for marketing performance and campaign effectiveness.

Dashboard Development & Data Integration:

• Develop, own, and maintain centralized dashboards using Looker Studio (Data Studio).
• Integrate data from HubSpot, GA4, paid media platforms, and other sources into a cohesive reporting ecosystem.
• Ensure data accuracy, consistency, and integrity across all platforms and reports.

Digital & Media Analytics:

• Analyze performance across digital channels including website (GA4), SEO, SEM, paid social, and other paid media tactics.
• Evaluate full-funnel performance from awareness through conversion and investor engagement.
• Identify trends and optimization opportunities across campaigns and channels.

Insights & Strategic Optimization: 

• Translate complex data into clear, actionable insights to guide marketing strategy and execution.
• Provide recommendations to optimize targeting, messaging, creative, channel mix, and budget allocation.
• Support campaign planning with data-backed insights and post-campaign analysis.

Paid Media & Agency Collaboration: 

• Analyze and validate performance data from digital media agencies.
• Ensure alignment between agency reporting and internal KPIs and business goals.
• Provide strategic guidance on media performance, efficiency, and investment decisions.

Measurement of Brand & Experiential Marketing: 

• Develop frameworks to assess the effectiveness of events, webinars, partnerships, PR, and brand initiatives.
• Connect offline and experiential efforts to overall marketing performance and business outcomes.
• Evaluate the impact of owned media such as books and podcasts on audience engagement and brand growth.

Cross-Functional Collaboration: 

• Partner with content, creative, events, PR, paid media, and social teams to ensure insights are embedded into execution.
• Collaborate with leadership and investor teams to align on data definitions and reporting standards.
• Support planning, forecasting, and performance reviews with data-driven insights.

Audience & Market Research:

• Develop and refine investor and target audience personas using HubSpot data, CRM insights, and external research.
• Conduct qualitative and quantitative research to inform messaging, content strategy, and campaign development.
• Enable more effective segmentation and personalization across marketing efforts.

What you’re motivated by: 

• Making an impact. Whether it's the residents who call our Thriving Communities home, the investors who trust us to be stewards of their capital,  or the sponsors we work with to 10x their business, everything we do is about making an impact. 
• Challenges. You see roadblocks as opportunities and are proactive in finding solutions. 
• Growth. We’ve been named to the Inc. 5000 as one of the Fastest-Growing Private Companies in America for thirteen consecutive years. 

Who We Are

What We Do In One Sentence:

We finance the building of Thriving Communities. 

Our Mission:

We are changing the nation through the building of Thriving Communities. We are the leader in funding the building of Thriving Communities centered in safe, attainable housing. 

Our Purpose:

To passionately make an extraordinary impact by transforming lives and building Thriving Communities. 

Our Big, Hairy, Audacious Goal (BHAG):

To positively impact and transform 10 million lives by funding the building of 5,000 Thriving Communities, becoming one of America’s 100 largest private companies.

Our Culture:

• We work hard, marching towards ambitious goals driven by a purpose that’s bigger than ourselves. 
• We are impact-driven, seeking to make a difference not just on the affordable housing crisis but also in the lives of our employees, investors, and partners. 
• We are disciplined, following our exclusive Elite Execution System to develop personally and professionally. 
• We strive to Live Fully, finding fulfillment in all areas of our lives.

Our Core Values:

Driven For Greatness: We are driven by the pursuit of knowledge and the paramount importance of a growth mindset, cultivating greatness both personally and professionally.

Living Fully: We prioritize living fully with a dedication to achieving optimal health in all aspects of life: faith, family, friends, freedom, fun , fulfillment, fitness, and finance.

We are intentional with our time, integrating the 8fs of our life to achieve our goals & God’s goals.

Grit: We have the endurance and unshakable commitment necessary to achieve our visionary long-term goals.

Community: We elevate the greater good over individual interests, magnifying our impact and cultivating thriving relationships with investors, sponsors, residents, and our colleagues.

Authenticity: We are true to ourselves and others, steadfast in our beliefs and values. We hold ourselves and others accountable, fostering open dialogue to propel growth.

Prepared to Win: We apply discipline to our thoughts and our actions, which leads us to put forth consistent effort and commitment doing the important proactive work despite the urgent priorities we face each day. We plan to win, and are prepared for volatility and challenges.

Kingdom Impact: We share God's love and transformative power through our labor, serving everyone in God’s likeness. The world will know God more through our work and how we do it.

Twenty-Mile March: We march towards clear, well-defined goals and objectives with unwavering focus, constantly evaluating our performance and course correcting as needed.

Stewardship: We are guided by our commitments to those who trust us with their capital, their communities, and their careers.

Servant Leadership: We lead with high standards & deep devotion. We display as humble confidence as we build deep relationships and trust. We show the way through the forest, empowering growth, accountability, and a founder’s mentality, with team members regularly asking “What else can I do to achieve the desired results?”

 

Benefits and Perks:

Unlimited PTO, health/dental/vision/life insurance, 401(k) matching, parental leave, adoption services reimbursement/learning/educational incentives, Volunteer Time Off, well-being programs, company events, self improvement/productivity tools, & the incredible feeling of making a difference.

Equal Opportunity Employer:

DLP is a committed Equal Opportunity Employer. If you are a qualified individual with a disability and require assistance in searching for a position or submitting an application, please contact HR at hr@dlpcapital.com. Offers of employment are conditional upon satisfactory completion of pre-employment background verification (including E-Verify). California applicants can view our California Data Privacy Policy here.

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