Marketing Senior Specialist -B2B

About Us

Nu is one of the largest digital financial platforms in the world, with more than 122 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building. Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.

Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/ 

About the role

Are you passionate about challenges, innovation, and making a real impact? If so, this is the opportunity for you. We are looking for a visionary and experienced Marketing Manager to spearhead our Enterprise B2B Marketing initiatives—an exciting new frontier at Nubank. As a company renowned for its success in the B2C market, we are now ambitiously expanding into the Enterprise B2B space, and we need someone ready to lead this charge.

In this role, you will be at the forefront of positioning our brand as a leader in the enterprise market. You can shape our website content, craft and execute a compelling PR strategy, manage key agency relationships, and create impactful marketing materials, including sales presentations, case studies, and branding assets. This is not just a job—it’s a chance to be part of building something new and groundbreaking at one of the most successful fintech companies in the world.

You'll be responsible for:

• Awareness & Branding: Lead the development and execution of B2B enterprise branding initiatives, ensuring our brand resonates with key decision-makers in the industry.
• Website Management: Oversee the strategy, content creation, and updates for our corporate website, ensuring it effectively communicates our value proposition to enterprise clients.
• PR Strategy: Develop and manage a comprehensive PR strategy to increase brand visibility in the enterprise market, including press releases, media relations, and partnerships.
• Agency Management: Manage relationships with external agencies to ensure high-quality deliverables that align with our marketing strategies and goals.
• Content Creation: Create compelling marketing materials, including sales presentations, case studies, white papers, and other assets to support the sales team and enhance our market presence.
• Sales Enablement: Collaborate closely with the sales team to develop and refine sales pitches, ensuring alignment with our branding and strategic goals.
• Performance Tracking: Monitor and analyze the effectiveness of marketing initiatives, using data-driven insights to optimize strategies and achieve business objectives.

We are looking for a person who has:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in B2B marketing, preferably within the enterprise segment and specifically in the payments industry.
• Strong understanding of branding and awareness strategies for enterprise-level clients.
• Excellent communication skills, both written and verbal, with the ability to create compelling content.
• Fluent in English.
• Experience in managing relationships with external agencies.
• Ability to work collaboratively with cross-functional teams, especially sales and product teams.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Analytical mindset with the ability to use data to drive decision-making.

Our Benefits

• Chance of earning equity at Nubank
• Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
• Public Transportation Commuting Benefit (Vale-Transporte)
• NuCare – Psychological, Financial and Legal Assistance Program
• Life Insurance
• Medical Plan
• Dental Plan
• NuLanguage – Language Course Program
• Nucleo - Our learning platform of courses
• Extended Parental Leave
• Daycare Allowance
• Parental Consultancy
• Work-from-home Allowance
• Gym Partnerships
• 30 days of paid vacation

Location & Work Model
Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration.
Location: This position is based in São Paulo, Brazil