Marketing Tracking & Analytics Specialist (all genders)

At flaconi, we believe that diversity fuels creativity, innovation and growth. It thrives in all its forms of beauty. Our team is a mosaic of individuals from different backgrounds, cultures and life journeys, all united by a shared passion for beauty. Our commitment is grounded in our core values, particularly #trustinpeople. We hold ourselves accountable for creating an environment where every employee feels honestly valued, heard and empowered to contribute their unique perspectives to foster belonging.

flaconi is an equal opportunity employer and welcomes and encourages all qualified candidates from all backgrounds and identities, regardless of ethnicity, race, gender identity, migration background, national origin, disability status, sexual orientation, religion, or age to apply. 

If you require specific support during the application or interview process – e.g. live captions, more time for the interview or the task in a different format – just let us know so that we can adapt the process accordingly. We will do our best to make this possible.

We are looking for a Marketing Tracking & Analytics Specialist (all genders) to join our Data department at flaconi. Working hand-in-hand with the marketing managers, you own our marketing data products, ensuring the accuracy and integrity of the data. You optimize the tracking infrastructure and attribution methodologies across channels for Web and App. You are the company’s expert for marketing analytics and work cross-functionally to build scalable, high-impact data solutions.

Your role

• Manage marketing tracking for our app & web campaigns with all our channels, ensuring consistent taxonomy, attribution logics, UTMs, and campaign naming
• Collaborate seamlessly with marketing teams and data engineering to build, maintain, and optimize our tracking infrastructure for reliable performance measurement
• Be the technical expert for web analytics and marketing platforms. Evaluate new tools, and own technical pipelines for attribution and marketing cost processes
• Analyze multi-channel performance, provide actionable insights for senior leadership, and build/maintain actionable dashboards to steer key marketing metrics

Your profile

• 5+ years of experience in marketing intelligence, or digital analytics
• At least 1 year of work experience in an e-commerce environment
• Deep operational understanding of core e-commerce marketing channels, including SEA, SEO, Affiliate, Price Comparison, Social Media, and CRM
• Strong expertise in web and app tracking with Mapp/Webtrekk, Adjust, GTM, GA4 and similar tools
• Proficient in SQL and comfortable working with data models and marketing attribution pipelines (costs, orders). Experience with API connections is a plus.
• Data governance mindset with a focus on accuracy and consistency across all tracking and marketing data sources
• Track record of analyzing marketing KPIs, A/B testing and cross-channel measurement
• Able to explain technical concepts clearly to non-technical stakeholders

What We Offer

• Full transparency: For this role, we have a salary band between 57,000€ and 72,000€ gross per year for mid-level. The salary that we will offer you will always be within this span and is based on the skills that you show during the recruitment process
• Our employees matter to us: We offer you a permanent contract and cover the costs for your BVG or Deutschland ticket.
• Work-life balance: 29 vacation days plus additional days off on the 24th and 31st December, flexible working hours, up to three days of working from home per week, and in specific cases, the option to work 100 % remotely within Germany; the possibility of a paid sabbatical.
• flaconi Academy: Actively shape your own career path by taking advantage of our internal and external training opportunities.
• We care about your well being: We want to support you also during difficult times. For this, we offer you and your close relatives counseling sessions with mental health professionals.
• flaconi fitness: a wide range of sports options & discounts on memberships.
• Family first: Our “emergency-daycare” is there for you in out-of-the-ordinary situations to look after your child on site at our office.
• Thinking about tomorrow together: flaconi subsidizes your savings contribution to the company pension scheme with an additional 20%.
• A comfortable working space with everything you need: High end technical equipment, fruits and drinks, no dress code and dogs are welcome in our office!
• Other perks: Great discounts in our online shop as well with our partner companies, cool team events & company parties!

Check out all benefits HERE.