Performance Marketing Specialist

We are looking for a Performance Marketing Specialist to drive customer acquisition. This person will be responsible for planning, launching and optimizing campaigns with clear ownership over performance metrics.

This is a high-accountability role. You will not only manage campaigns, but also contribute to strategy, testing frameworks, and cross-functional alignment.

 

Challenges that await you:

• Own campaign execution and performance across multiple ad platforms.
• Monitor and improve core metrics such as CAC, CVR, CTR, and volume
• Develop and execute structured testing roadmaps for creatives, audiences, and bidding strategies
• Understand and optimize acquisition based on unit economics and funnel performance
• Identify performance drivers and translate insights into action
• Collaborate closely with creative teams to improve ad effectiveness
• Work with analytics and product teams to ensure accurate tracking and attribution
• Proactively surface risks and opportunities

What makes you a great fit:

• Minimum 3 of experience managing paid campaigns
• Strong hands-on experience with Google Ads and Meta Ads
• Proven ability to manage budgets and drive measurable growth
• Solid understanding of performance metrics, attribution, and experimentation
• Strong analytical skills and structured thinking
• Clear and direct communicator
• Fluent in English and Spanish is a strong plus
• Ownership mindset, you take responsibility for outcomes
• Ability to operate independently without constant supervision
• Structured problem-solving approach
• Focus on impact over activity

Nice to Have:

• Experience in fintech or banking.
• Experience managing >5-figure monthly budgets

Our ways of working:

• Innovative Spirit: A commitment to creativity and groundbreaking solutions
• Honest Feedback: valuing open, transparent communication
• Supportive Team: a strong, collaborative community
• Celebrating Achievements: recognizing our wins together
• High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances

Our benefits:

• Relocation support to one of our hubs — Mexico, Serbia, Cyprus, Georgia — with assistance for the employee and their family
• Flexible work from one of our offices or remote
• Healthcare Coverage
• Education Budget: Language lessons, professional training and certifications
• Wellness Budget: Mental health and fitness activity reimbursements
• Vacation policy: 20 days of annual leave and paid sick leave