Principal Product Marketing Manager
Postman · San Francisco, California, United States
About this role
Who Are We?
Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.
The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.
P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.
About The Team
We're looking for a self-motivated team member who craves a challenge, is obsessed with achieving key business objectives, and wants to work on one of the most loved developer products in the world.
Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for Postman and its services. We enable the revenue team to tell stories that educate customers about what is possible when they choose Postman to manage every API and service across their organization.
As a Principal Product Marketing Manager, you will have the opportunity to define and drive the marketing and go-to-market strategy for an industry leading service. You will be creating compelling content to help customers, especially platform engineers, and developers understand their use cases and value propositions, and building the right marketing programs to drive awareness, engagement, service adoption, and retention.
This role sits in San Francisco, CA USA only.
What You’ll Do
- Act as a product marketing lead for Postman features and services, and take ownership of the strategy to drive awareness and market penetration of key capabilities
- Work with engineering teams to distill key functionality and benefits into customer facing value messaging
- Craft compelling, and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars, social media that resonate with target personas.
- Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks, etc)
- Plan and implement feature and service launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
- Support Postman events, third party trade shows and other events to help showcase our products to attendees.
About You
- 8+ years of professional non-internship product marketing experience or 2+ years of post-MBA management or strategy consulting experience
- Experience in software, SaaS, Developer Tools, or DevOps
- Experience building product positioning and messaging
- Experience with customer segmentation, profiling, and targeting
Bonus Points
- Direct experience with developers, and audiences that build applications
- Experience crafting engaging content for developers
- Comfortable marketing to technical leaders
- Familiarity with Postman API Platform
The reasonably estimated base salary for this role ranges from $250,000 - $300,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.
What Else?
In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves.
At Postman we value in person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area, Boston, Austin, Tokyo and London. For roles based in Bangalore, employees currently work in the office three days a week and will transition to five days per week by the end of the year. We were thoughtful in our approach which is based on collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our in office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.
Our Values
At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.
Equal opportunity
Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.
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