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Product Analyst

Plata Card · México

onsitefull-timemid level

About this role

Marketing team:

We're building the measurement and automation foundation for marketing at a new bank in Mexico. You'll turn data from multiple sources into insights, dashboards, and automated workflows — reducing manual work and improving how we make decisions on media investment.
This is not a campaign execution role. It's about marketing measurement, lightweight data engineering, and automation.

 

Challenges that await you:

1. Measurement & Attribution
  • Build TV attribution models (uplift, time-series, conversion windows)
  • Integrate offline/online media spend with conversion data
  • Analyse incremental media impact, saturation effects, and A/B test results
2. Data Pipelines & Automation
  • Automate ingestion from media platforms, research providers, and dashboards
  • Build ETL pipelines using SQL and Python
3. Dashboards & Reporting
  • Build executive and operational dashboards (Looker Studio / Tableau / Power BI)
  • Standardise marketing KPIs and translate data into clear narratives for non-technical audiences
4. AI & Process Automation
  • Automate budget tracking, investment reconciliation, and agency monitoring
  • Build internal AI agents for automated reporting, campaign QA, and performance monitoring

 

What makes you a great fit:

  • 1.5–3 years in Marketing, Data, or Growth Analytics
  • Strong SQL — mandatory (joins, window functions, query optimisation)
  • Hands-on Python (pandas, APIs, ETL workflows)
  • Structured thinker with business sense
  • Basic statistics knowledge
  • Advanced English level

 

Our ways of working:

  • Innovative Spirit: A commitment to creativity and groundbreaking solutions.
  • Honest Feedback: valuing open, transparent communication.
  • Supportive Team: a strong, collaborative community.
  • Celebrating Achievements: recognizing our wins together.
  • High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.

Jobb.ai is an independent skill benchmarking platform. Applications are submitted on the employer's official website.