Product Marketing Manager (Hybrid- Austin, TX)

Product Marketing Manager

Location: Austin, TX (Hybrid)

About Us

Togetherwork is a $250M recurring revenue SaaS business with over 33 software applications serving 12+ vertical markets. We exist to help communities, organizations, and businesses thrive by delivering software solutions tailored to their unique needs.

With our new headquarters on South Congress in Austin, TX, we are entering an exciting phase of growth. We work hard and play hard. We love our customers, we innovate with purpose, and we won’t stop until we’ve delighted every client across the diverse ecosystem we serve.

 

About The Role

Togetherwork is seeking a Product Marketing Manager to drive awareness, adoption, and long-term engagement for our platform. As the vital link between product and customer, you’ll translate technical capabilities into meaningful, benefit-driven stories that resonate with our audience and deliver measurable business outcomes.

This is a strategic, cross-functional role at the intersection of product, marketing, and customer success. You’ll ensure our messaging is sharp, our launches are impactful, and our marketing programs deepen customer engagement and loyalty.

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What You’ll Do

• Craft compelling messaging that reflects real customer needs and differentiates our products in the market.

• Align messaging with business outcomes, connecting product capabilities to retention, engagement, and revenue growth.

• Ensure brand and message consistency across all customer touchpoints—including website, in-app experiences, campaigns, and enablement materials.

• Lead go-to-market (GTM) planning and execution for new product launches and feature releases, from strategy to post-launch performance review.

• Collaborate across teams—Product, Sales, and Customer Success—to align positioning and execution.

• Leverage analytics to evaluate adoption, usage, and retention, incorporating learnings into future GTM strategies.

• Develop customer segmentation models that highlight user needs across key personas, from solo operators to multi-location organizations.

• Lead voice-of-customer and competitive insights to inform roadmap priorities, product positioning, and lifecycle marketing.

• Transform data into strategy, using churn, engagement, and retention trends to guide messaging and campaign development.

• Create enablement tools—battlecards, pitch decks, FAQs, and campaign content—that empower internal teams and strengthen go-to-market execution.

• Partner with marketing teammates to develop product-focused campaigns, webinars, blogs, and educational content that increase customer stickiness.

• Support customer adoption and retention through lifecycle programs, in-app messaging, and educational initiatives.

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What You'll Bring

• Bachelor’s degree in Marketing, Business, Communications, or a related technical field (preferred).

• 3–5+ years of experience in product marketing, product management, or technical marketing roles within SaaS or technology-driven organizations.

• Proven success developing and executing go-to-market strategies for B2B SaaS or technical products.

• Strong technical aptitude with the ability to quickly understand and communicate complex product details.

• Excellent storytelling and communication skills with the ability to translate technical concepts into compelling value propositions.

• Proficiency with CRM, analytics, and marketing automation platforms, as well as emerging AI tools.

• Strong project management and collaboration skills, comfortable leading initiatives across multiple teams.

• Data-driven mindset with a demonstrated ability to analyze performance and optimize outcomes.

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Why This Role

Impact: Shape how our products are positioned and experienced by customers.
Collaboration: Partner with product and business leaders to influence roadmap and strategy.
Ownership: Lead go-to-market efforts from concept to measurable adoption and retention impact.
Flexibility: Hybrid role based in Austin, TX (minimum 3 days/week onsite).

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Compensation & Benefits

Benefits:

• Medical, dental, and vision insurance options

• 100% employer-paid short/long-term disability

• Basic Life Insurance

• 401(k) with 100% company match

• Flexible paid personal/vacation time built on mutual trust and accountability

• 10 sick days annually

• 9 company-paid holidays

• 6 weeks paid parental leave

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Inclusion and Diversity

Togetherwork is an Equal Employment Opportunity Employer. We value diverse backgrounds, experiences, and perspectives. Employment decisions are made without regard to race, color, religion, gender, gender identity, sexual orientation, disability, veteran status, age, national origin, or any other protected category under applicable law.

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Why You’ll Love Working Here

At Togetherwork, you’ll help shape the backbone of a business serving millions of users across dozens of industries. You’ll have the opportunity to:

• Build a new platform organization from scratch and define its culture, systems, and operating model.

• Lead innovation in AI, payments, and data enablement across a diverse SaaS portfolio.

• Partner with a highly engaged executive team and influence the long-term technology vision.

• Drive measurable business impact through platform modernization, scalability, and shared service adoption.

• Be part of a collaborative, fast-paced culture that values transparency, accountability, and purpose-driven leadership.

 

Interview Process & Expectations
Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.

To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual’s judgment, problem-solving approach, and communication.