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Project Lead, Media Strategy

Monks · Toronto, Ontario, Canada

onsitefull-timesenior level

About this role

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers).

About the Role

The Project Lead manages day-to-day campaign execution and oversees a small media activation team on an account. This role balances hands-on activation with people management, delivering cross-platform media plans, driving campaign performance, and supporting team growth and client satisfaction. Ideal for an individual stepping into their first direct-report management role.

Responsibilities:

  • Own day-to-day campaign operations across paid search, paid social, programmatic/display, CTV, video, audio, and emerging channels.
  • Translate cross-platform strategy into accurate trafficking, pacing, optimizations, and testing across channels.
  • Manage and mentor a small team of media activation specialists: assign tasks, run regular 1:1s, provide feedback, and support skills development.
  • Monitor campaign performance against KPIs; perform routine optimizations, A/B tests, and escalate larger strategic or performance issues as needed.
  • Prepare and present regular performance summaries, status updates, and actionable insights to clients and internal stakeholders.
  • Maintain campaign documentation, runbooks, and standard operating procedures to ensure consistent, high-quality delivery.
  • Coordinate with analytics, creative, account management, and sales to ensure seamless execution and timely asset delivery.
  • Manage budget pacing, forecasting, and basic billing-related tracking for assigned campaigns.
  • Identify opportunities for process improvements, automation, and efficiency gains; lead small implementation initiatives.
  • Contribute to client growth by recommending tactical upsells, pilots, or new channel tests that align with client objectives

About You

The essentials:

  •  2–4+ years in paid media with hands-on experience in campaign activation and optimization (agency experience preferred).
  • Some prior experience mentoring or informally managing others; ready to take on first direct reports.
  • Practical knowledge of major ad platforms (Google Ads, Meta, programmatic DSPs, CTV platforms) and reporting/analytics tools (GA4, platform reporting, Excel/Sheets).
  • Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment.
  • Clear oral and written communication; comfortable delivering operational updates and presenting findings to clients.
  • Data-driven mindset and problem-solving orientation.
  • Proactive, collaborative, and results-focused with a bias for action.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.  

Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.

Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Salary Range
$110,000—$130,000 CAD

About Monks 

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.

 

Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

 

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us. 

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