About this role
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
Mission principale
En tant que Lead pour L'Oréalistar Canada, vous êtes responsable du pilotage stratégique, de la conformité et de la performance locale de la plateforme de marketing d'influence. Sous la supervision de la directrice A&I pour la CDMO, vous assurez la cohérence du programme avec la vision digitale du groupe tout en garantissant son exécution opérationnelle et budgétaire.
Responsabilités clés (basées sur le RACI)
1. Pilotage Stratégique & Design (A/R)
• Définir et piloter la stratégie globale du programme L'Oréalistar.
• Superviser le design UX de la plateforme et ses modifications pour optimiser l'expérience utilisateur.
• Superviser et valider le système de gamification pour engager les créateurs de contenu.
2. Gouvernance, Budget & Conformité (A/R)
• Gérer l'allocation budgétaire entre les différentes divisions.
• Garantir la conformité totale du projet (aspects légaux, conditions générales d'utilisation et sécurité IT).
• Agir comme point d'entrée final pour la gestion des escalades.
3. Performance & Insights (A/R)
• Piloter le suivi de la performance (KPIs) et assurer le partage des insights stratégiques avec les parties prenantes.
4. Supervision Opérationnelle (A - Accountable) Vous avez la responsabilité finale (Approbation) sur les volets suivants exécutés par les partenaires (ODORE) ou les marques :
• Planning & Calendrier : Validation du calendrier d'animation.
• Gestion des Créateurs : Approbation de la sélection des créateurs et de la base de données.
• Contenu & Animation : Validation de la configuration bilingue (EN/FR), des templates d'emails et de l'animation de la communauté.
• Logistique & Produits : Supervision du fulfillment des produits.
• Onboarding : Validation du programme de formation et d'onboarding des marques.
Collaborations clés
• ODORE (Partenaire Opérationnel) : Votre bras droit pour l'exécution technique et logistique (R - Responsible).
• BRANDS (Marques) : Vos partenaires pour l'idéation des missions et la fourniture des assets produits/marques.
Compétences requises
• Expertise en stratégie de Marketing d'Influence et Plateformes Digitales.
• Maîtrise de la gestion budgétaire multi-divisions.
• Connaissances en conformité IT et Data Privacy.
• Capacité à piloter des partenaires externes (Agences/Plateformes SaaS).
• Bilinguisme (Français/Anglais) impératif pour la configuration des contenus.
#LI-YA1
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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About Burson
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram .
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