Publics Relations Account Manager
Burson · Sydney, New South Wales, Australia
About this role
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More About The Role
We’re looking for an Account Manager (Corpsumer) to join Burson in Sydney, working across a mix of corporate and consumer clients and delivering integrated, reputation-led communications.
This role suits someone with a corpsumer background, bringing experience across B2C campaigns with exposure to B2B, and growing capability in issues and crisis environments. A key focus for this role is a strong Data & Intelligence mindset, using insights, audience data and performance metrics to shape campaigns and strengthen outcomes.
Working closely with senior team members, you’ll help shape and deliver integrated campaigns across earned, social, digital and influencer channels, while managing day-to-day delivery and building strong client relationships. It’s a fast-paced role with strong exposure, offering the opportunity to grow your skills across strategy, execution and integrated communications.
What You’ll Do
- Lead day to day account management, ensuring campaigns are delivered on time and to a high standard
• Support the development of campaign strategies, PR plans and content calendars
• Drive execution across integrated campaigns spanning earned, social, digital and influencer
• Apply a Data & Intelligence lens to your work, using insights to inform planning, optimise performance and strengthen results
• Build and nurture relationships with media, influencers and key stakeholders
• Develop high quality content including press releases, pitches and social content
• Support issues and crisis workstreams, building confidence in navigating sensitive situations
• Manage campaign trackers, reporting and documentation with strong attention to detail
• Mentor and support junior team members, contributing to team capability
• Contribute to new business proposals, case studies and organic growth opportunities
Experience That Contributes To Success
- Experience in consumer PR or communications, with exposure to corporate work (corpsumer)
• Experience delivering B2C campaigns, with some exposure to B2B
• Strong Data & Intelligence capability, with proven experience using insights and performance data to shape campaigns and demonstrate impact
• Exposure to or interest in issues and crisis communications
• Strong media relations and content development skills
• Highly organised, with the ability to manage multiple priorities in a fast paced environment
• A proactive, solutions focused mindset with strong attention to detail
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You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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About Burson
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram .
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