About this role
Responsibilities
- Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
- Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment
- Develop quarterly marketing plans for locally relevant strategies for Mongolia and its client community
- Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
- Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities
- Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns
Requirements
- 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
- Expertise in organic and partnership-driven acquisition in Mongolia or Southeast Asia
- Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
- Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
- Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
- Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
- Native Mongolian and fluent in business English for daily communication with the cross-regional teams
Will be a plus
- Strong background in sourcing, auditing, and closing complex deals with Mongolian influencers, financial bloggers, media contacts and local partners
- Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
- Knowledge of financial advertising compliance in Mongolia
- Familiarity with AI and automation tools to support content and campaign production
We offer
- Working for a dynamically growing company
- 15 paid vacation days per year
- 10 paid sick leave days per year
- 10 days for floating public holidays
- Medical budget
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)
About JustMarkets
JustMarkets is a global multi-asset broker that has been shaping the industry since its founding in 2012. We work with clients in more than 160 countries. JustMarkets’s mission is to create a convenient and transparent trading environment where everyone can reach their full investment potential. We strive to offer superior spreads, execution, service. JustMarkets’s vision is to become the world’s most customer-centric broker, where everyone can trade and invest in a simple and transparent way. The essence of JustMarkets lies in its core values, which guide every action and shape each process, ensuring that our commitment to these values is reflected in all our endeavors. The success story at JustMarkets is written by a dynamic and innovative team of dedicated professionals. The diverse team from 10 different countries, and it’s what truly sets JustMarkets apart. As a rapidly growing team, JustMarkets is always on the lookout for like-minded individuals who resonate with our culture and values. Explore opportunities at JustMarkets and become a part of our team of professionals!
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