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Senior Associate, Affiliate Marketing

HelloFresh · New York, NY, United States

onsitefull-timesenior level

About this role

We are hiring a Sr. Associate Affiliate Marketing to join our Growth Marketing team. In this role, you will support the Strategy and Operations of the Affiliate Marketing programs for HelloFresh, Factor, Green Chef, and Everyplate. Your goal will be to manage & optimize existing relationships as well as recruit and develop  new partners that will drive high-quality traffic that accelerates profitable revenue growth. You will also develop & execute efficient communication with partners & stakeholders as well as managing account operations.

You will ...

  • Work closely with the GM Teams, assisting in management of all partnerships  to successfully drive profitable growth for the HelloFresh group (multiple brands).
  • Support and manage the day-to-day operations of multiple active partners including managing content & messaging updates, deployment of creative assets and tracking links, etc. while ensuring program details are accurate and up to date 
  • Use a Data Driven approach to account management, closely monitoring brand and partner performance using various internal and external dashboards. Analyze data to find opportunities, trends and escalate any potential red flags. Track campaign and channel performance, identify key campaign learnings and quantifiable business opportunities to improve existing campaigns
  • Identify, recruit and activate new publishers who can provide additional reach.  Optimize existing relationships to drive high-quality traffic that accelerates revenue growth 
  • Develop relationships with current and new affiliate partners at the appropriate level via email and on calls. Act as key point of contact with external partners and vendors, establishing and maintaining these relationships on behalf of HelloFresh
  • Responds to affiliates' inquiries, troubleshoots issues and engages affiliates with the goal to activate or optimize relationships.

You are...

  • Eager to learn and grow your marketing expertise
  • Organized – Organizational skills, project management skills and ability to multi-task in a fast paced environment are the foundation of everything you do.
  • Creative— Challenge conventional methods and open to new ideas.
  • Driven for Results— Push projects to completion with a sense of urgency.
  • Data Driven - Are comfortable analyzing large chunks of data and use them in decision making
  • Strong Communicator - Can communicate complex ideas in simple clear ways both in writing and verbally

At a minimum, you have...

  • Bachelor’s degree in Business, Marketing, or a related field.
  • 2 - 4 years of experience in e-commerce, online / performance marketing / affiliate marketing or partnership management
  • Excellent communication skills with a sharp attention to detail and organization
  • Proficiency in the Microsoft Office Suite, Google platforms
  • Experience working in affiliate marketing platforms preferred (ex: impact).
  • Experience with marketing analytics tools (Tableau) and knowledge of key marketing metrics (ex: CAC, CLV, PPC, CPA, and CPM, etc.) 
  • A team player and eager to be part of a rapidly growing company in a competitive vertical 

You’ll get…

  • Competitive Salary & 401k company match that vests immediately upon participation
  • Generous parental leave of 16 weeks & PTO policy
  • $0 monthly premium and other flexible health plans effective first day of employment
  • 75% discount on your subscription to HelloFresh (as well as other product initiatives)   
  • Snacks, cold brew on tap & monthly catered lunches
  • Company sponsored outings & Employee Resource Groups
  • Collaborative, dynamic work environment within a fast-paced, mission-driven company  

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range
$86,200—$97,000 USD

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit company. In Q1 2020 alone we provided 111 million meals to 4.2 million households worldwide in 14 countries across 3 continents. HelloFresh supplies everything you need to prepare quality, delicious, home-cooked meals that require no planning, no shopping and no hassle. Every ingredient needed for our thousands of exclusive recipes is carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making dinner a delicious achievement – not just another meal – takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our offices across the globe from New York to Berlin, London to Sydney are filled with more than 7,000 high-performing and ambi...

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