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Senior BI Analyst - Packaging Optimization & Insights (f/m/x) (Parental Leave Cover)

HelloFresh · Berlin, Berlin, Germany

onsitefull-timesenior level

About this role

The role

The International Packaging team at HelloFresh is responsible for shaping and optimizing packaging strategy, development, procurement, and operational performance across all markets. As part of our DNA, we are deeply data-driven and Packaging Data plays a critical role in steering cost, quality, sustainability and operational excellence.
We are looking for a Senior BI Analyst to lead the Packaging Data pillar and elevate how data is used to drive decisions across Procurement, Operations, Culinary, FSQA, Analytics and local market teams.


In this role, you will act as a strategic data partner to the business, transforming complex questions into scalable data products, actionable insights and forward-looking analytics that fuel continuous optimization. If you are entrepreneurial, impact-driven and excited about shaping data products in a fast-moving global environment, this role is for you.

What you'll do

Business Partnering & Strategic Impact

  • Act as the primary data partner for the International Packaging team.
  • Lead and develop the Packaging Data team (2 FTEs), setting clear priorities, fostering analytical excellence, and continuously evolving the Packaging Data roadmap in alignment with business priorities.
  • Translate complex business challenges into structured analytical problems and deliver actionable, high-impact insights.
  • Support strategic decision-making by providing transparency on cost drivers, operational performance, and packaging optimization opportunities.
  • Present findings clearly and convincingly to stakeholders at all levels, including senior leadership.

Advanced Analytics & Insight Generation

  • Conduct deep-dive and exploratory analyses across purchasing, SKU, operational, and complaint datasets to identify trends, risks, and performance levers.
  • Develop and continuously refine KPIs to evaluate procurement efficiency, packaging quality, and cost performance.
  • Analyze customer complaint trends and raw material indices to anticipate market developments and performance risks.
  • Identify improvement opportunities across sourcing, quality, and supply chain operations through data-driven experimentation.

Data Products & Automation

  • Design, build, and maintain scalable dashboards and automated reporting solutions (e.g., monthly reporting, procurement performance tracking).
  • Collaborate with data analysts, engineers, and scientists to develop robust, high-standard data products.
  • Improve and optimize data pipelines, data structures, and reporting frameworks to ensure scalability and reliability.
  • Drive automation of recurring analyses and reporting processes to increase team efficiency.

AI & Advanced Analytics Enablement

  • Identify, prioritize, and implement AI and advanced analytics use cases (e.g., predictive cost modeling, anomaly detection, complaint forecasting) that generate measurable business impact.
  • Partner with Analytics and Engineering teams to bring scalable machine learning and automation solutions into the Packaging data landscape.
  • Actively explore generative AI and automation tools to improve analytical workflows and business decision-making.

Data Governance & Accuracy

  • Ensure high data quality and integrity across packaging-related datasets.
  • Support SKU data management and packaging price updates in ordering systems to ensure reliable budgeting and reporting.
  • Establish clear documentation and transparency standards across Packaging Data processes.

What you’ll bring

  • Bachelor’s or Master’s degree in Science, Engineering, Business Analytics, Data Science, or a related field.
  • Several years of experience in data analytics, business intelligence, or a similar analytical role.
  • Strong proficiency in SQL and experience building dashboards in Tableau (or similar BI tools).
  • Advanced skills in Google Workspace and/or MS Office tools; experience with automation tools (e.g., Google Apps Script, Python) is a plus.
  • Experience leveraging AI and automation tools (e.g., machine learning models, predictive analytics, Generative AI tools) to enhance analytical workflows and drive smarter business decisions.
  • Strong analytical thinking with the ability to structure ambiguous problems and translate them into data-driven solutions.
  • Strong experience collaborating with cross-functional stakeholders and communicating insights to both technical and non-technical audiences.
  • Entrepreneurial mindset with a proactive, ownership-driven approach.
  • Comfortable working in a fast-changing, international environment.
  • Fluent in English (written and spoken).

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

  • Immerse yourself in a diverse global community of 90+ nationalities.
  • Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
  • Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
  • Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
  • Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever! Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit company. In Q1 2020 alone we provided 111 million meals to 4.2 million households worldwide in 14 countries across 3 continents. HelloFresh supplies everything you need to prepare quality, delicious, home-cooked meals that require no planning, no shopping and no hassle. Every ingredient needed for our thousands of exclusive recipes is carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making dinner a delicious achievement – not just another meal – takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our offices across the globe from New York to Berlin, London to Sydney are filled with more than 7,000 high-performing and ambi...

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