Senior Channel Lead, Marketing Sites

As Pinterest's Sr. Channel Lead, Marketing Websites, you will own and steward a portfolio of Pinterest’s external marketing websites, each serving distinct audiences including advertisers, press, partners, and consumers. You will provide strategic and operational leadership across multiple sites, ensuring they meet their respective goals—whether driving awareness, engagement, conversion, or thought leadership. With deep expertise in web channel management, you’ll balance strong governance with innovative optimizations, orchestrating the work of partners across Marketing, Content, Creative, Analytics, and Engineering to deliver high-performance web experiences at scale.

You are a cross-functional leader who thrives in complex environments, adept at managing multiple sites with differing business needs and user profiles. Your operational rigor, experimentation mindset, and ability to prioritize ensure that Pinterest’s marketing channels consistently deliver value for their intended audiences and for the business.

What you’ll do:

• Lead & Govern Channel Portfolio of Sites: Oversee day-to-day operations, health, and performance of Pinterest’s suite of marketing websites, ensuring each site is aligned to clear business goals and regularly exceeding performance benchmarks.
• Set Channel Strategy & Roadmaps: Define channel-specific strategies, goals, and operating plans in partnership with content, brand, design, engineering, and analytics leads. Translate business priorities into actionable channel roadmaps.
• Operationalize Optimization: Design and implement robust testing and optimization frameworks tailored to the needs of each site, using both quantitative analytics and qualitative insights to drive continuous improvement.
• Drive Project Prioritization: Build and socialize prioritization frameworks that clarify resource allocation across competing initiatives, and ensure visibility and accountability for delivery.
• Collaborate & Coordinate: Act as the chief integrator—coordinating stakeholder groups, from creative and engineering to marketing and analytics, orchestrating seamless execution, and scaling best practices and standards across all sites.
• Champion Audience-Centricity: Deeply understand and advocate for each site’s target audience, ensuring web content, journeys, and experiences reflect audience needs and preferences.
• Leverage Technology: Identify, implement, and optimize tools, platforms, and AI-powered solutions to enhance personalization, operational efficiency, measurement, and reporting.
• Ensure Compliance and Quality: Maintain rigorous governance for marketing sites—ensuring compliance with accessibility, privacy, legal, security, and brand standards.
• Deliver Insightful Reporting: Synthesize data and feedback into clear reporting, sharing insights and actionable recommendations with leadership and cross-functional partners.
  
  

What we’re looking for:

• 10+ years of experience managing digital channels, websites, or portfolios, ideally in B2B, tech, media, or high-growth environments.
• Proven ability to run multiple web channels or sites with different business goals, target audiences, and KPIs.
• Expert in operationalizing and governing marketing sites: including resource planning, vendor management, budgeting, and compliance.
• Skilled in leveraging analytics and experimentation (A/B, user research, attribution) to drive informed decisions and consistent performance gains.
• Exceptional communication and cross-functional leadership: able to align stakeholders, resolve conflicts, and catalyze delivery.
• Track record of prioritizing and executing initiatives that deliver measurable business impact (growth, engagement, lead gen, brand visibility).
• Deep knowledge of digital content strategy, web design, UX best practices, CMS platforms, and web analytics tools.
• Experience working with cross-disciplinary teams in fast-paced, matrixed organizations.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Pinterest Competencies

• • Customer Focus: Deep commitment to understanding and serving audience needs; adept at securing and aligning stakeholder support.

  • Ensures Accountability: Expert at holding self/teams to commitments, monitoring metrics, and embedding feedback loops.

  • Decision Quality: Makes timely, high-quality decisions with incomplete info; synthesizes diverse viewpoints and data.

  • Being Resilient & Courage: Calm in adversity; able to address tough issues transparently and persist in driving improvement.

  • Values Differences: Creates inclusive environments; incorporates diverse perspectives into all facets of channel management.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
• This role will need to be in the office for in-person collaboration ~1x per month to 1x per quarter and therefore can be situated anywhere in the country. 

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