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Senior Content Designer

The Economist Group · London - Commercial

onsitefull-timesenior level

About this role

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

Introduction:

With a growing global subscriber base and a reputation for insightful analysis and opinion on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications and the foundation of our digital consumer product portfolio. We are developing a world-class product and design organisation and have an exciting opportunity for a Senior Content Designer to help us define and develop UX copy for our products.

About the role:

We are looking for a Senior Content Designer to work as part of a cross functional team of Product Designers, Engineers and Product Managers. You will partner with product teams  that are re-imagining how subscribers pay for, consume content and manage their subscription across web and app products.

As a Senior Content Designer on the Product Design team, you’ll use your writing skills, user experience principles and knowledge of platform technical capabilities to develop product content that helps readers of The Economist to get the most from their subscription. You’ll work across multiple teams on end-to-end user journeys to bring clarity and improve usability for our users. Your work will uphold The Economist brand digitally by creating, updating and reviewing UX content for web and mobile platforms. This could include interface copy for new features, content strategy for our help centre, onboarding flows or UX copy to help retain potential churners.

You’ll be supported by a friendly and inclusive design team who have the autonomy to define and improve processes and care deeply about developing each other's capabilities.

How you will contribute:

  • Design, write, edit and test clear, compelling in-product language and content to help users and teams meet their goals. This includes checkout flows, onboarding, navigation, error messages, terminology and other content across The Economist’s products and experiences.
  • You will prioritise and work across multiple product teams alongside product managers, designers, engineers and stakeholders in editorial, marketing and legal to make sure our content connects across all parts of the user experience.
  • You will embed content design in the design process, by helping take products from conception to launch with a user-first approach.
  • Use information architecture and prioritisation methods to structure and organise content and user journeys to help users get the most out of our products.
  • Work with product designers to create new concepts in Figma that can be tested directly with users.
  • Drive content research to understand user behaviour and gain insights into language, as well as develop, test and iterate multiple design ideas.
  • Contribute to and evolve our product tone of voice and UX writing standards across The Economist products, establishing copy patterns for components and developing product writing guidelines.
  • Seek feedback from peers and contribute to design crits and feedback sessions to help build the best products.

The ideal skills and experience for this role:

  • You have experience as a content designer or UX writer across a breadth of platforms and project types; working collaboratively with designers, engineers, marketers and product managers in an agile way.
  • You have strong writing skills and a comprehensive design portfolio. You are able to craft content solutions that guide and resonate with users, while also remaining consistent with a brand tone of voice. 
  • You're skilled at combining requirements with user needs to create actionable plans and world-class product experiences.
  • You have a keen eye for quality, usability, consistency and attention to detail. 
  • You have sharp problem solving skills and critical thinking skills to address content and product challenges. You’re not afraid of complex problems–in fact, that’s where you thrive.
  • Highly collaborative, organised, and can manage your own tasks. You're also flexible and can adapt quickly to changes in the team's priorities.
  • You’re adept at collaborating with and influencing stakeholders through a range of methods, including workshops, championing the voice of the customer while balancing business objectives
  • You have experience creating documentation and tools to embed content design across multiple agile teams concurrently. Experience in how AI plays a role in this would be a plus.

 

Please include a portfolio in your application demonstrating your end-to-end content design process, from early concepts and content exploration through to final production-ready work, including examples of UX writing, user journeys, and content across different screen sizes.

 

#LI-Hybrid 


Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. 

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.


What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.

About The Economist Group

Welcome Welcome to The Economist Group Career portal. We value individuals who think differently and can challenge the status quo. Working at The Economist Group, wherever you start, you will continue to learn and develop your career. We encourage you to explore our available positions within our various business units and the countries where we operate. The Economist Group is committed to protecting the privacy of our applicants. In compliance with GDPR we have taken steps to ensure that high standards of data protection are adhered to globally for all the forms of data processing. Please read our full Careers Privacy Notice here . Thank you for your interest in The Economist Group. For United States residents In response to the U.S. government’s Transparency in Coverage Rule, we are making this link available to our U.S. health plan's Machine-Readable Files.

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