Senior Copywriter

At AKQA (part of WPP), we believe in the imaginative application of art, technology, and human insight to create meaningful experiences that shape the future. With an entrepreneurial and experimental mindset, we design ideas, products, and environments that don’t just communicate, they transform how people live, feel, and connect.

As a Senior Copywriter, you will be the narrative lead across campaigns, content platforms, film, social, digital communication, and brand storytelling. You will guide multidisciplinary teams through the entire creative journey,  from insight to idea to execution, raising the standard of craft and elevating how brands show up in culture.

You combine conceptual strength, strategic clarity, and world-class writing craft with an instinct for cultural timing, PR-ability, and modern formats. You lead by making, mentoring, and inspiring.

At AKQA, you will have access to world-renowned thought leadership. You will work in an environment which fosters a meritocratic culture and encourages ownership, and you will be surrounded by some of the brightest minds in their fields. 

 

ROLE REQUIREMENTS

• Direct with narrative conviction. You define the storytelling heartbeat of the idea, the voice, the rhythm, the emotional arc, and the conceptual engine,  and you pull teams toward a sharper, more meaningful story through language.
• Lead with creative hunger. Drive ideas, platforms, and campaign narratives with the energy of a maker and the ambition of a leader, pushing every concept to be braver, clearer, and more culturally resonant.
• Be a storyteller with taste. Shape narratives through tone, structure, pacing, and emotion, not just lines on a page. Every word, beat, and idea must serve intention, meaning, and impact.
• Craft with obsession. Whether it’s a platform line, a film script, a social storytelling system, a manifesto, or a case film, treat language like a signature. Your writing should feel unmistakably world-class.
• Think beyond the ad. Build ideas that live as acts, conversations, behaviours, and culturally relevant communication ecosystems, not just campaigns. Bring innovation and experimentation into the room naturally.
• Make ideas PR-able by design. Craft stories engineered to earn attention, not request it. Understand what sparks conversation regionally and globally, and write for maximum cultural impact.
• Elevate the room. Bring energy, references, vocabulary, and narrative clarity that lift the thinking around you. Mentor juniors, shape the storytelling culture, and raise the studio’s collective temperature.
• Challenge the brief, respectfully. Ask the questions others don’t. Find the tension, expose the opportunity, and push for the idea that actually moves people, not the safe version.
• Guard the quality. Be accountable for every script, headline, deck, and narrative expression. Ensure all communication meets AKQA’s global standard of excellence and reflects the studio’s ambition.
• Mentor with generosity and pressure. You teach voice, taste, discipline, and ambition. You show juniors what “good” writing is,  and what “great” writing becomes when pushed two steps further.
• Lead with informed curiosity. Stay attuned to cultural shifts, language changes, platform behaviours, emerging tools, and storytelling trends that shape modern communication.

QUALITIES AND CHARACTERISTICS

• A portfolio of world-class communication work: campaigns, films, platforms, brand,  and social ideas with measurable cultural or business impact.
• Demonstrated experience leading creative teams and shaping narrative output at scale.
• Mastery in brand storytelling, platform thinking, and crafting ideas across channels.
• Deep cultural awareness, curiosity, and an experimental mindset
• Passion for pushing boundaries in mediums, formats, platforms, and ways of experiencing ideas.
• Confident communicator, clear, inspiring, and articulate.
• Curiosity for new tools, technologies, and cultural behaviours shaping modern communication.

Explore our extensive range of benefits here.