Senior Manager, Cx Lifecycle Marketing, New Verticals + Occasions
DoorDash USA · New York, NY
About this role
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses.
Our Consumer Retention Marketing team is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. We focus on connecting consumers with the most relevant products, merchants, and moments across DoorDash’s expanding ecosystem, including New Verticals like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural Occasions.
About the Role
As the Senior Manager of Consumer Lifecycle Marketing for New Verticals & Occasions, you will lead two distinct but highly complementary teams:
- New Verticals: focused on always-on lifecycle strategy that drives adoption, engagement, and retention across emerging categories like Grocery, Convenience, Alcohol, and Retail
- Occasions: focused on high-impact seasonal and cultural moments (e.g., Valentine’s Day, New Year’s) that drive step-change growth across both New Verticals and Marketplace (Restaurants)
While these areas operate with different rhythms, they are deeply interconnected. New Verticals often see peak conversion during key holidays (think Flowers on Mother’s Day, Alcohol on St. Patrick’s Day), with many of these customers then entering ongoing lifecycle journeys. This role requires a leader who can seamlessly straddle always-on lifecycle strategy and highly orchestrated, moment-based campaigns, bringing a dual skill set of strategic vision and operational excellence.
You will define and evolve the lifecycle vision across both domains, translating business priorities into CRM strategies and leading a team responsible for delivering high-quality, data-driven campaigns across email, push, SMS, promotions, and in-app messaging. You will serve as a key partner to Lifecycle Marketing Leads and cross-functional stakeholders, ensuring cohesive strategy, clear prioritization, and measurable business impact.
You’re excited about this opportunity because you will…
- Own and evolve the lifecycle strategy across both New Verticals and Occasions, balancing always-on engagement with high-impact, time-bound campaigns
- Lead and develop two teams of Lifecycle Marketers, providing clear direction across distinct operating cadences while ensuring consistency in quality, experimentation, and performance
- Define how New Verticals lifecycle programs (onboarding, activation, frequency, retention) integrate with and amplify key seasonal moments
- Oversee the end-to-end CRM strategy for New Verticals, including campaign and journey design, offer strategy, audience segmentation, and cadence optimization
- Oversee the planning and execution of Occasions campaigns, including campaign calendars, creative strategy, promotional moments, and cross-channel orchestration
- Lead the development of annual and quarterly lifecycle marketing plans, aligning to both ongoing business goals and key seasonal peaks
- Establish and scale testing frameworks across both teams, including audience strategy, messaging, offer testing, and measurement approaches
- Analyze performance across initiatives, translating insights into actionable strategies that improve order frequency, engagement, and revenue
- Drive creative ideation and iteration, partnering with internal creative teams to continuously improve performance and customer experience
- Partner closely with Strategy & Operations, Product, Product Marketing, Analytics, Brand, and Marketing Operations to build and execute cohesive lifecycle strategies
- Serve as the primary advocate for New Verticals and Occasions within Retention Marketing, influencing roadmaps, tooling, and investment priorities
We’re excited about you because you have…
- 8+ years of experience in lifecycle marketing, CRM, growth marketing, or customer engagement, with 4+ years managing high-performing teams
- Proven ability to operate across both always-on lifecycle programs and high-stakes campaign moments, with strong attention to detail and execution under tight timelines
- Track record of building and scaling CRM programs that drive measurable business outcomes across engagement, retention, and revenue
- Strong strategic mindset with the ability to zoom out to define lifecycle vision and zoom in to execute campaigns and analyze performance
- Deep experience developing and optimizing CRM programs, including audience segmentation, journey orchestration, offer strategy, and experimentation
- Strong analytical skills, with the ability to evaluate campaign impact on key metrics like order rate and revenue and translate insights into next steps
- Experience building consensus and strong relationships with cross-functional stakeholders across Product, Analytics, Marketing, and Operations
- Hands-on experience with CRM technology (e.g., Braze, Iterable), marketing automation, and data-driven personalization
- Highly motivated, organized, and able to manage multiple workstreams with competing timelines
- Passion for customer experience and increasing the value of customers
- Bachelor’s degree or equivalent experience; Master’s degree a plus
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
About DoorDash USA
Jobb.ai is an independent skill benchmarking platform. Applications are submitted on the employer's official website.