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Senior Software Engineer - Ads Experience

Roblox · San Mateo, CA, United States

onsitefull-timesenior level

About this role

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. 

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. 

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

With Roblox’s daily active users growing at a record pace, we are building the next generation of advertising in an immersive metaverse. Our team sits at the core of the Roblox ecosystem, serving billions of impressions while providing the critical infrastructure that connects global brands with our massive community of creators.

We are seeking a Senior Software Engineer to join the Ads Experience team. In this role, you will take technical ownership of major features and sub-systems within our monetization ecosystem, including Advertiser Experience (Roblox Ads Manager), Brand Experience (Brand Ads & Integrations), and Publisher Experience (Creator Monetization & Commerce).

As a Senior Software Engineer, you are a technical leader who can navigate ambiguity, design scalable full-stack solutions, and mentor earlier-career engineers. You will bridge the gap between high-level product vision and robust technical execution, ensuring our ads platform is performant, reliable, and intuitive.

You Will

  • Lead Ads Manager Development: Drive the technical design and implementation of core modules within our flagship Ads Manager. You will build complex, data-heavy features - such as campaign optimization tools and real-time analytics.
  • Scale Brand Ads Systems: Own the end-to-end lifecycle of immersive 3D ad units. You will optimize the delivery mechanisms and backend services to ensure seamless, high-performance ad serving across millions of concurrent game sessions.
  • Empower Creators: Design and build self-service tools and sophisticated reporting dashboards that enable creators to manage their ad inventory and understand their monetization health at scale.
  • Technical Design & Excellence: Author comprehensive technical design documents for new features. You will ensure the team’s codebase is maintainable, scalable, and follows best practices..
  • Implement AI-Driven Features: Work with ML teams to integrate AI-powered capabilities into the ad experience, such as automated creative generation or intelligent bidding suggestions for advertisers.

You Have

  • 3+ years of experience in software engineering, with a proven track record of delivering complex, high-scale production systems.
  • Deep experience in modern frontend frameworks (React, TypeScript) and backend development (Go, C#). You are comfortable moving across the stack to solve problems.
  • Strong understanding of microservices architecture, API design, and working with high-throughput data stores.
  • Experience (or a deep interest) in Ad Tech concepts such as campaign management, tracking, reporting, or auction-based systems.
  • Demonstrated ability to lead medium-to-large projects from conception to launch, including writing design specs and coordinating with cross-functional partners.
  • A Bachelor’s degree in Computer Science or a related engineering field, or or equivalent experience.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range
$196,750—$243,290 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

About Roblox

Be part of an amazing team that’s building the world’s largest social platform for play. Every month, over 100 million players come to Roblox to immerse themselves in any game or experience imaginable. Players can create the ultimate theme park, compete as a professional race car driver, star in a fashion show, become a superhero, or simply build a dream home and hang out with friends. Our Mission: to become the global leader in user-generated gaming and creation for all ages. Our Products: The Roblox Imagination Platform™ is a vibrant ecosystem of creators, builders, game players, and adventurers imagining with their friends. Our Roblox Studio IDE allows powerful and intuitive creation, published with a single click to the cloud, and instantly playable with your friends across PC, Mac, iOS, Android, Xbox and Oculus Rift. Integrated matchmaking, persistence, and billing support provide developers rich functionality for building great games and experiences. The Roblox.com website ties this ecosystem together with search and discovery, social networking, and a massive catalog of user made content. Check out our latest news at blog.roblox.com !

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