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Senior Vice President / General Manager, Audience & Growth 

Foundry · New York, San Francisco, Boston, Austin

onsitefull-timesenior level

About this role

Senior Vice President / General Manager, Audience & Growth 

We are seeking a dynamic, entrepreneurial Senior Vice President / General Manager, Audience & Growth to scale audience reach, engagement, and consumer revenue across a portfolio of 10+ global digital media publications.  As the leader, you will define and execute a holistic growth strategy that transforms audience reach into loyal communities and sustainable consumer revenue streams. We vision the ideal candidate to be a modern media operator with a strong growth mindset and a general manager’s perspective, having a deep understanding of how audience engagement, community, and monetization work together to build durable, scalable media businesses.US-based in NYC, Austin, SF, or Boston 

 Key Responsibilities:

  • Own the strategy and performance for audience growth across all publications and platforms.
  • Build and scale community-driven audience engagement strategies that deepen reader relationships and loyalty.
  • Own the growth of affiliate commerce and subscription businesses across the portfolio.
  • Lead paid subscription and premium membership strategy
  • Oversee paid acquisition across search, social, and emerging channels
  • Define KPIs across audience growth, engagement, and revenue
  • Leverage data and experimentation to optimize performance
  • Deliver insights and reporting to executive leadership

 

Experience:

  • 10–15+ years in digital media, consumer platforms, or growth-focused environments
  • Proven success in audience growth, engagement, and consumer revenue
  • Deep expertise in SEO, social, newsletters, and digital distribution
  • Experience scaling affiliate commerce and/or subscription businesses
  • Multi-brand or portfolio experience strongly preferred
  • Strong general management mindset balancing strategy and execution
  • Experience building and leading high-performing, cross-functional teams
  • Ability to collaborate across editorial, product, tech, and commercial teams
  • Deep understanding of growth analytics and conversion optimization
  • Experience with experimentation frameworks (A/B testing, etc.)
  • Ability to translate data into strategic business decisions

 

 

About Foundry

Stories inspire. Data connects. The world’s most influential IT buyers engage, discover, and decide with Foundry. We help tech marketers connect with and address the full buying team. What is it like to work at the intersection of media and martech? Productive. Inclusive. And fun. Our people are our most valuable resource. We invest in them with training and career development to help them grow professionally and maintain a healthy and well-rounded life.

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