SEO & Digital Manager

Job Title: SEO & Digital Manager

Location: Edinburgh Office- Hybrid

Working Pattern: Monday to Friday, 9 am to 5 pm

Salary: £35,000 - £45,000 per annum

Benefits: 31 days holiday, discounted gym membership, enhanced pension, private healthcare, employee wellbeing support and career coaching

WHO WE ARE

At GoFibre we’re on an exciting journey to revolutionise broadband capabilities for homes and businesses in rural towns and villages across Scotland and the north of England, connecting communities and affording them digital capability equal to their city counterparts; whilst being as environmentally conscious as possible, and creating social value in the areas we serve.

Our story is only just beginning. We’re growing fast and we don’t intend to slow down anytime soon as we play our part in ensuring future-proof full fibre coverage. We continue to raise investment for our infrastructure, service and people through our top-notch partnerships, and we’re confident and enthusiastic about what is coming next for the GoFibre family, as we strive to connect hundreds of thousands of homes and businesses. We have fantastic offices to allow colleagues to connect and catch up, one in central Edinburgh (with stunning 360 views of the city) and another in the coastal town of Berwick Upon Tweed; both a short walk from transport links.

HOW WE WORK

Collaboration, innovation, commitment, continual improvement of our business and ourselves, are the cornerstones of what creates our collective success. No two days are the same; the landscape is constantly changing, and we think on our feet, move fast and tackle challenges and opportunities head on. We’re always learning and we thrive under pressure, because we support one another and have some laughs along the way. We’re all in this together, as we navigate the road less travelled, pushing the boundaries of what we can deliver and the professionals we can become. We take care of each other and care about work-life balance and wellbeing.

Sound like the kind of place you want to work? If so, read on

THE TEAM

You’ll be part of our close‑knit Marketing team , a friendly bunch who mix creativity with data to help GoFibre grow. We work hard to keep our online presence sharp, our customer journeys smooth, and our brand moving in the right direction. It’s a team where ideas are welcome, collaboration is natural, and everyone pulls together to make great things happen.

WHAT YOU WILL BE WORKING ON

• Leading the day‑to‑day performance and optimisation of the GoFibre website, improving journeys and boosting conversion.
• Driving our SEO strategy across technical, content and local search to grow visibility and organic acquisition.
• Using GA4 and other analytics tools to spot what’s working, what’s not, and turn insights into simple, actionable recommendations.
• Owning landing pages, UX improvements and CRO testing to help more customers choose GoFibre online.
• Running and improving our email and CRM activity, creating targeted journeys that support sales and retention.
• Working closely with the Senior Digital Marketing Manager to strengthen tracking, attribution and digital measurement.
• Keeping ahead of search and AI‑driven discovery trends to help shape how GoFibre shows up online.

WHAT YOU WILL BRING TO THE ROLE

• Extensive experience in digital marketing or website management, with confidence leading web and SEO performance.
• Advanced user of next-generation analytics platforms and apps (ideally GA4), enabling data-driven marketing decisions.
• Experience working with CRM or marketing platforms such as HubSpot or Dynamics.
• A keen eye for detail and a passion for clean, well‑structured, user‑friendly digital journeys.
• Comfortable juggling multiple workstreams in a fast‑paced environment.

We love that everybody is different, and we believe a diverse workforce will be our strength. We ensure equal opportunity, champion inclusion and we actively encourage applications from suitably qualified candidates regardless of age, disability, gender, race, religion or orientation. Together, we’re all part of the rich GoFibre family and we’re unified by our goals, inspiring our teams to challenge the norm and deliver best-in-class service to our customers, all whilst encouraging and appreciating one another.

Are you ready for the challenge? Get in touch now, we can’t wait to hear from you!

www.gofibre.co.uk

#LI-SN1