Sr Manager Digital Marketing -Air Conditioning Technologies

We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work, and create value.  At LG, you're encouraged to take a creative and individual approach to challenges, with a strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!

Be with the Industry Innovation Leader

We are currently seeking a Sr. Manager, Digital Marketing and Communications to join our Air Conditioning Technologies Team!
 

The Senior Manager, Digital Marketing & Communications leads the development and execution of integrated digital and communication strategies that support brand positioning, product marketing, channel engagement, and business growth for LG Air Conditioning Technologies. This role is responsible for aligning digital platforms, content, messaging, and campaigns across contractors, distributors, and end-user audiences—while ensuring consistency with corporate brand standards and business objectives.

 

The role partners closely with product management, sales, engineering, and regional marketing teams to drive demand generation, product adoption, and brand differentiation in a competitive, channel-driven HVAC market.

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Essential Duties and Responsibilities include the following:

 

Digital Strategy & Platform Management

• Own and evolve the company’s digital ecosystem, including websites, portals, marketing automation tools, email platforms, and social channels.
• Define and execute digital roadmaps supporting product launches, contractor enablement, distributor communications, and lead generation.
• Ensure digital platforms are optimized for UX, SEO, analytics, and conversion performance.
• Oversee agency and vendor relationships related to web development, digital media, and marketing technology.

Communications & Content Leadership

• Lead internal and external communications strategy, ensuring consistent, clear, and compelling messaging across all channels.
• Develop and manage content strategy including product messaging, thought leadership, corporate communications, case studies, and technical storytelling.
• Partner with product, engineering, and regulatory teams to translate complex HVAC technologies into customer-facing narratives.
• Support internal communications related to product changes, initiatives, and strategic programs.

Campaigns, Demand Generation & Channel Support

• Lead integrated digital marketing campaigns supporting sales growth, channel programs, and new product introductions.
• Collaborate with sales and channel marketing to create digital assets that support contractor and distributor engagement.
• Guide paid media, email, and social strategies to drive measurable pipeline and brand awareness outcomes.
• Ensure alignment between national marketing initiatives and regional execution.

Brand Governance & Performance Measurement

• Enforce brand standards across all digital and communication materials.
• Establish KPIs and dashboards to track engagement, lead performance, content effectiveness, and ROI.
• Use data and insights to continuously refine messaging, channels, and campaign approaches.

Leadership & Cross-Functional Collaboration

• Manage and mentor a team of digital and communication professionals.
• Serve as a strategic partner to senior leadership, sales, and product teams.
• Influence stakeholders without direct authority to ensure alignment and execution excellence

 

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 3-5+ years of progressive experience in digital marketing and communications, with leadership responsibility.
• Experience in HVAC, building technologies, manufacturing, or industrial B2B environments strongly preferred.
• Proven success leading digital platforms, integrated campaigns, and content strategies.
• Expertise in marketing automation, CRM integration, web CMS platforms, and analytics tools.
• Strong understanding of channel-driven go-to-market models (contractors, distributors, reps).

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