Sr Manager, Retail Marketing

Nintendo of America

About Nintendo of America: From the launch of the Nintendo Entertainment System^™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario^™, Donkey Kong^™, The Legend of Zelda^™, Metroid^™, Animal Crossing^™, Pikmin^™ and Splatoon^™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. 

Position Summary: The Sr Manager, Retail Marketing manages teams with a focus on campaign launch programs, strategic marketing initiatives, and the development and management of national programs with the goal of enhancing the customer experience and deepening brand engagement.

DESCRIPTION OF DUTIES

• Manages the development and communication of marketing programs and strategies at retail and across digital platforms, to effectively reach and engage target audiences.
• Provides strategic development and logistical management to senior management regarding all aspects of customer marketing strategies, launches, campaign performance, and growth opportunities.
• Oversees the Retail Marketing team development, management and execution of marketing strategies and programs.
• Aligns Nintendo's strategic goals with initiatives that support and enhance retailer strategies.
• Analyzes performance and provides recommendations for opportunities using data-driven insights.
• Collaborates across internal marketing teams to shape customer strategies for digital-at-retail and/or in-store offerings.
• Provides thought leadership on emerging channels, technologies, retail trends, and customer insights to drive innovative marketing practices.

SUMMARY OF REQUIREMENTS

• 10+ years of marketing experience.
• Six to eight years of industry related experience.
• Three to five years of related experience with an advertising agency or marketing firm.
• Must have experience with a breadth of marketing tools including TV, radio, print, online, and interactive, as well as experience working with top retail accounts.
• Experience managing a team of diverse individuals.
• Project management or account management experience required, preferably with a large multi-channel retailer.
• Knowledge of Nintendo products/video game industry helpful.
• Undergraduate degree in Business, Marketing, a related field, or equivalent.
• MBA Preferred.