The Hollywood Reporter: Director of Creative Social

The Hollywood Reporter is seeking an innovative and experienced Director of Creative Social to play a key role in shaping the creative vision and execution of our video and social content strategy. This is a key position that blends storytelling and journalism with a deep understanding of social media strategy and audience growth, ensuring that THR’s digital platforms are optimized to drive traffic, engagement and influence.

In highly dynamic role, you’ll merge stylized video production with platform-specific creativity to craft impactful, shareable content – whether capturing moments with an iPhone in the field, producing polished video interviews with a DSLR or creating campaigns tied to editorial series and breaking news moments. 

You’ll also manage social media strategy with the goal of promoting editorial covers, articles and breaking news, regularly resurfacing content to ensure ongoing engagement while amplifying traffic back to the site.

This position requires agility to create content on a variety of timelines, both long- and short-term, as well as the ability to work effectively and creatively with high-profile talent. You will play a key role in elevating how the brand uses its platforms to tell compelling stories, engage audiences and drive brand presence across the industry and consumer markets.

Key Responsibilities:

• Creative Leadership: Develop and oversee the creative direction for social media content, ensuring alignment with the brand’s vision and goals while pushing the boundaries of creativity and innovation, coordinating with editorial, digital, art and marketing teams to maximize impact across campaigns, including boosting key storytelling moments and news coverage.
• Content Strategy: Collaborate with VP of Video and leadership teams to create and implement a strategic social plan that drives engagement, growth, and brand loyalty within the entertainment industry, elevating and promoting editorial articles, covers, breaking news and resurfaced content to ensure social platforms remain major drivers of traffic to THR.com.
• Social Media Creative: Conceptualize and produce dynamic, platform-specific content for TikTok, Instagram, YouTube, Facebook, and other relevant platforms to maximize reach and engagement.
• Trend Analysis: Stay ahead of emerging trends in video production, social media, and pop culture, leveraging insights to inspire new content formats that captivate audiences in the entertainment industry.
• Partnerships & Collaboration: Coordinate with external agencies, freelancers, and other creative partners when necessary to extend production capabilities and elevate content quality.
• Data-Driven Decision Making: Regularly review performance metrics of video and social content to optimize strategies, improve engagement, and ensure ROI.
• Budget Management: Oversee the budget for video and social content production, making decisions that balance creativity and efficiency.

 

Qualifications:

• Experience: Minimum of 5 years of experience in video production and social media creative, with proven success in delivering impactful projects within the entertainment industry.
• Creative Expertise: Exceptional ability to develop compelling visuals and storytelling, with a strong understanding of pacing, framing, and production techniques.
• Production Expertise: Advanced skills in Adobe Premiere Pro, motion graphics (preferred), and capturing footage with DSLR/cinema cameras as well as iPhones for quick-turn field production.
• Talent Proficiency: Experience working directly with high-profile talent, delivering professional and collaborative productions under dynamic conditions.
• Industry Knowledge: Deep familiarity with the entertainment industry, including pop culture trends, audience behaviors, and competitive landscapes.
• Technical Skills: Proficiency with video production equipment, editing software (e.g., Adobe Premiere, Final Cut Pro), and graphic design tools. Experience with motion graphics or animation software is a plus.
• Social Media Savvy: Strong understanding of social platforms, algorithms, and best practices, with expertise in tailoring content to different formats and audiences.
• Leadership: Proven experience in managing, inspiring, and growing creative teams and external freelancers to deliver world-class content.
• Communication Skills: Excellent verbal and written communication abilities, ensuring alignment across internal teams and external partners.
• Adaptability: Ability to thrive in a fast-paced environment, juggling multiple projects and deadlines with creativity and poise.

 

Preferred Skills:

• Experience in creating content for high-profile entertainment brands or platforms.
• Familiarity with live-streaming production or interactive video formats.
• Knowledge of analytics tools to measure content performance.

As THR values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

A good faith estimate of the salary range is $115K - $125k upon hire.. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short & Long Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meet employee’s needs, we are currently launching a new Flexible Vacation Policy.

 

About The Hollywood Reporter:
The Hollywood Reporter provides unparalleled access to and intelligence about the business of the entertainment industry, as well as the people and the culture behind it. THR is an urgent and timely blend of rigorous breaking news, analysis, investigative reporting, insightful features, as well as lively design and elegant, creative photography across multiple platforms — a high-octane 24/7 website, a luxurious weekly print magazine, video series, podcasts, exclusive events and robust social media accounts. THR sets the entertainment agenda, elevating and broadening the style and substance of the Hollywood conversation