Vice President, Marketing Business Operations and Transformation

So, what’s the role all about?

Act as the operational leader and strategic partner to the CMO, responsible for driving marketing effectiveness, enabling data-driven decisions, and leading transformation initiatives that accelerate growth and scale.

How will you make an impact?

CMO Strategic Partner & Marketing Business Leadership

• Act as a trusted advisor to the CMO on performance, investment decisions, and strategic priorities
• Translate marketing strategy into operational plans, targets, and execution frameworks
• Drive operating cadence (QBRs, MBRs, exec reporting, planning cycles)

End-to-End Marketing Performance Ownership

• Own the marketing performance model across pipeline, revenue contribution, and ROI
• Ensure single source of truth for metrics across Marketing, Sales, and Finance
• Deliver actionable insights, not just reporting

Transformation & Change Leadership

• Lead enterprise-level initiatives such as:
• AI in marketing
• Funnel redesign / GTM shifts
• Productivity and efficiency programs
• Drive adoption and behavior change, not just implementation

Operating Model & Ways of Working

• Define how marketing operates across:
• Functions
• Regions
• Segments
• Establish clear governance, accountability, and decision frameworks
• Remove friction between teams (a big hidden value of this role)

Planning, Budgeting & Investment Strategy

• Own annual and quarterly planning processes
• Align spend to growth priorities and measurable outcomes
• Provide the CMO with clear trade-off scenarios and investment recommendations

 Martech, Data & AI Enablement

• Own the capability roadmap (not just tools)
• Ensure data enables:
• Targeting
• Measurement
• Personalization
• Partner with IT/Data to build a future-ready architecture

Cross-Functional Alignment (Critical)

• Be the primary interface between Marketing and:
• Revenue Operations (pipeline + conversion)
• Finance (ROI, planning)
• Drive shared accountability for revenue outcomes

Team Leadership

• Lead a consolidated or federated team across:
• Marketing Ops
• Analytics
• Martech
• Program Management
• Build a high-credibility, high-impact function (not seen as support)

What’s in it for you?

Join an ever-growing, market disrupting, global company where the teams – comprised of the best of the best – work in a fast-paced, collaborative, and creative environment! As the market leader, every day at NiCE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate, innovative, and excited to constantly raise the bar, you may just be our next NiCEr!