VP Product

The advertising ecosystem is breaking. Privacy regulations, the death of third-party cookies, and platform restrictions are dismantling the data infrastructure that marketers have relied on for decades. Most companies are scrambling. We're building what comes next.

AppsFlyer's Data Collaboration Suite lets companies collaborate on data without exposing user-level information. We're not patching the old world - we're creating the new one. Three products, three different stages, one mission: make privacy-safe data collaboration the standard.

• DCP: First-party data collaboration without exposure. The partnerships that couldn't happen before can now. Scaling with enterprise.
• Signal Hub: Turning privacy-constrained signals into marketing insights. Zero to one.
• Audiences: Mature activation product, hundreds of customers, $XXM ARR. 

We operate as a startup inside AppsFlyer. Small team. Big targets. Full P&L ownership - product, engineering, sales, marketing. No safety net.

As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.

The Role

We need a VP Product who can be the GM's true partner on the build side. Not a roadmap manager. Not a feature prioritizer. A leader who owns outcomes across three products, makes hard calls with incomplete information, and ships things that change how the market works.

You'll lead a product team of Directors, Senior ICs, Designers, and Analysts. You'll partner with the VP R&D on what's possible and the VP GTM on what sells. You'll be in the room for every strategic decision and on calls with customers who are betting their business on what we build.

What You'll Do

• Set product strategy across three products at radically different lifecycle stages - and make the resource trade-offs between them.
• Lead the AI transformation - from "AI-powered features" to products customers can't imagine using without AI.
• Turn product insight into commercial advantage - packaging, pricing, and positioning that wins deals.
• Bridge the build and sell sides - make engineering understand the market and GTM understand the product.
• Be close enough to customers that you know what they need before they ask for it.
• Build and develop a team that can operate without you in the room.

What Success Looks Like

• Hit revenue targets across all three products.
• Earned the GM's trust to own product decisions without check-ins.
• Built a product-engineering-GTM partnership that competitors notice.
• Shipped AI capabilities that customers reference in their board decks.

  Requirements

  Must have:

  • VP or Senior Director in B2B SaaS with full ownership of strategy, roadmap, and team.
  • Led a product team of 5+, including senior PMs and cross-functional ICs.
  • Built products across lifecycle stages: zero-to-one, scaling, and mature.
  • Operated in a resource-constrained, high-stakes environment where you had to fight for wins.
  • Technical fluency - you can go deep with engineers on architecture and trade-offs.
  • Executive presence - you can hold your own with customers, partners, and leadership.

  Nice to have:

  • Background in data, privacy, adtech, martech, or B2B platforms.
  • Familiarity with privacy-enhancing technologies (clean rooms, secure computation).
  • Prior exposure to AppsFlyer as a customer, partner, or employee.

Why This Role

This is not a role where you inherit a working machine and optimize it. You'll build the machine. You'll own three products that sit at the center of one of the biggest platform shifts in a decade. You'll work with a GM who wants a partner, not a delegate. And you'll do it at a company with the infrastructure to win and the hunger to fight.

If that sounds like the job you've been waiting for, let's talk.

“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO