About this role
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
For more information, visit WPP.com.
About the Role
The Digital Specialist support the planning, execution, and optimization of digital media campaigns across search, social, and programmatic channels. This role focuses on hands-on campaign delivery, performance optimization, and data-driven analysis, while building strong platform knowledge and contributing to client success through effective digital activation.
Reporting to the Digital Manager, you will work closely with internal teams and partners to deliver high-quality digital campaigns, gain exposure to leading platforms and technologies, and develop a strong foundation for growth in digital media and performance marketing.
3 Best Things About the Job:
- Ownership of campaign performance and direct impact on client success.
- Opportunities to develop advanced skills in digital marketing.
- Collaborative work environment with exposure to leading industry tools and technologies.
Responsibilities:
- Independently manage and execute digital campaigns across search, social, and programmatic platforms (Google Ads, Yahoo! Japan Ads, Bing Ads, major social platforms, and leading DSPs).
- Proactively optimize campaigns to achieve client KPIs.
- Conduct in-depth analysis and reporting, providing actionable insights.
- Contribute to campaign strategy development.
Goals:
- 3 Months: Demonstrate proficiency in managing campaigns across all platforms and achieving performance targets.
- 6 Months: Lead campaign optimization strategies and contribute to innovative solutions for clients.
- 12 Months: Mentor junior team members and contribute to new business pitches.
What You'll Bring:
- Bachelor's degree or equivalent experience in a related field (Media & Advertising, Mass Communication, Digital Marketing, Computer Science preferred).
- 1-2 years of experience in digital media or agency environment.
- Strong understanding of digital marketing concepts and platforms (Google Ads, Yahoo! Japan Ads, Bing Ads, major social platforms, and leading DSPs).
- Excellent analytical, creative thinking, and problem-solving skills.
- Proactive, highly motivated, and results-oriented, with a commitment to continuous improvement.
- Effective communication, teamwork, and time management skills.
- Highly organized and detail-oriented, responsive to deadlines and able to multitask.
- Fluency in business English and Japanese. Bilingual ability is a plus.
- Strong data analysis skills are a plus.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please read our Privacy Notice (https://www.wpp.com/en/careers/wpp-privacy-policy-for-recruitment) for more information on how we process the information you provide.
About WPP
At WPP, we believe in the power of collaboration and the impact of bold ideas. We champion creativity, providing a dynamic environment where you can contribute to groundbreaking work, develop your skills, and become part of a global community of passionate individuals. Explore a world of opportunities at WPP and discover a career that fuels your passion and empowers you to make a difference. We use AI tools in our hiring process to enhance efficiency and improve the candidate experience, such as helping match candidates to roles or assist with scheduling. These tools support, but never replace, human decision-making. All final hiring decisions are made by people. We are committed to using AI ethically, ensuring fairness, minimizing bias, and protecting candidate data in line with privacy regulations. If you have questions about how AI is used in our recruitment process, please reach out to enquiries@wpp.com .
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